Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Their favorite video content marketing has a 60% returning customer rate. 93% of marketers perceive interactive content as effective, according to GO-Gulf.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SnapApp

DECEMBER 4, 2017

Interactive Content Statistics. . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Blogging Statistics. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

B2B Digital Marketer

OCTOBER 19, 2020

There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. Raza’s LinkedIn: [link]. More episodes on B2B publishing: How to Leverage Data in B2B Digital Marketing. Episode Transcript.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. Nandini Jammi. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. Nandini Jammi. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Published by Hubspot, May 2010. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JUNE 22, 2009

B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn?

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

KEO Marketing

SEPTEMBER 1, 2017

Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Leverage LinkedIn for sharing business content.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Now you may wonder, “ How do we build a community? According to Tom Grant , Ph.D, You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

chiefmartech

MARCH 14, 2017

How do you balance scale & innovation to deliver outstanding customer experiences? What the most customer-centric marketing organizations of tomorrow will look like. How unified customer data relates to the overall marketing architecture. Realistic timelines and budgets for creating a unified customer database.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48