Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. A lot of your technology is priced based on a monthly subscription or user-based fee. Develop more accurate buyer segments.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

chiefmartech

FEBRUARY 14, 2019

So out of all the possible topics and case studies we could cover, how do we select only a subset of them to make MarTech most valuable to you? Marketing Track: Real-World, Vendor-Independent Case Studies. How to manage responsibilities across the stack: CRM, MA, CMS, Data Warehouse, BI tools, peripheral tools.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41