Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Are you looking to build a relationship, promote your content, or collaborate on a project? Writing Tips for Outreach Emails 1.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. How-To Guides.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways. Source: CoSchedule.

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works. What Is Technical Content Marketing?

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Martech

SEPTEMBER 11, 2023

And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” Text-based content tools The best known genAI platform, OpenAI’s ChatGPT , is a tool that creates text-based content.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

nDash

FEBRUARY 10, 2022

Businesses and brands worldwide need writers to manage various tasks, including articles, blogs, case studies, and other content. But is it worth it to take this approach for your content? This guide discusses the cost versus value debate while outlining best practices for setting writing rates. 10 to $1.00

Lead Ranking 52

Lead Ranking Cost Lead Scoring Case Studies 52

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? Case studies. Newsletters.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

Curation 86

Curation Work Management Marketing Management Service 86

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

SME 143

SME Work Management Tips Content 143

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. You need a proper LinkedIn marketing strategy to make the most of your time and content. Optimize Your Company Page for Lead Generation.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Buffer

APRIL 4, 2023

The Passionfroot team Akta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter. With Buffer, she's been able to streamline her content scheduling process and grow her following on Instagram and LinkedIn.

Content 86

Content Newsletter Social Media Linkedin 86

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? Create quality content: Add value for your readers with informative, relevant and engaging articles. Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

nDash

SEPTEMBER 29, 2020

But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. Content writers and copywriters are both wordsmiths. They should be able to help you with all-things writing. Skipping the Content Writing vs. Copywriting Choice with Generalists.

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

ClearVoice

JUNE 23, 2020

More than that, most content marketers will likely be asked to help craft testimonials for clients many times — so much that it can become a core offering. In order to be credible, a testimonial also needs to include information on what company and department the person writing it worked for, around what time and in what industry.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Liveintent

SEPTEMBER 23, 2020

Read on to learn how to capitalize on this uptick right now by tweaking your content to attract new readers and sales. A full 84% of publishers reported greater engagement with their content compared to pre-quarantine rates. According to online publishers, website content was the leading online channel for increased engagement rates.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. With little instruction to work off of, they produce content that misses the mark.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. Write more blogs. Consider hosting free webinars.

Lead Generation 76

Lead Generation Lead Ranking Lead Scoring Top of Funnel 76

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

BenchmarkONE

JANUARY 30, 2020

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation , a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience.

Work Management 89

Work Management Marketing Management Content Case Study 89

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 131

Top of Funnel ROI Budget Programs Content Marketing 131

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. Until they’re ready to discuss quotes and contracts, drip campaigns and e-newsletters will keep your brand in their field of awareness. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. And, given current trends in video consumption, mobile optimization is key.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Trade Press Services

MARCH 25, 2024

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. Case studies are often overlooked opportunities for companies to establish themselves as trusted partners who deliver tangible results. DON’T neglect where case studies fall on the buyer’s journey.

Case Studies 99

Case Studies Case Study Studies Buyer Personas 99

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. Build a loyal community with newsletters. Create your free newsletter. It warms subscribers up for all your future content.

Examples 145

Examples Newsletter Template Landing Pages 145

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. Adding subject matter experts to digital content will increase your brand’s authority, engagement, and relevance.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52