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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper 40
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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

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6 Ways to Include Customers in Your Content

Adobe Experience Cloud Blog

The best way to capitalize on this is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content. 1) Customer Case Studies. However, just like bad stories exist, bad case studies exist.

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Walker Sands Takes Home 2022 AVA Digital Awards for Web and Digital Marketing Work

Walker Sands

Sendbird approached Walker Sands for assistance with personas, paid advertising and content, with the goal of helping the brand better connect with its audience and increase revenue. Walker Sands also developed a content and technical SEO strategy to improve Sendbird’s search rankings, which included ongoing SEO health check reports.

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How To Double Content Consumption With A Re-Engager Campaign

PathFactory

Using this method, we were able to encourage our most engaged leads to come back to our content for an additional 183% more engagement. The eBook is presented in a PathFactory content track as a snackable set of smaller assets rather than one big PDF. How to make it happen in PathFactory + Marketo. Has Read Part 1” and “02.

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4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

Once an individual is interacting and fits your target criteria, you can start delivering them engaging content. Step 2: Create Engaging Content. Once you have identified your target customers, the next step is to create quality, engaging content. Develop content that is useful to your audience.

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3 Steps to Building an Employee Advocacy Strategy

Adobe Experience Cloud Blog

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Understand which Content Types will be Shared. How can you bring it into the present? Ready, Steady, Go!