KoMarketing Associates

APRIL 19, 2016

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

AUGUST 19, 2014

As a marketing writer, I’m convinced that it takes both the creative and the logical sides in order to execute an effective content strategy. Because successful content marketing involves striking certain degree of balance between campaigns that are both inspired and results-oriented. d) All of the above. d) All of the above.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

JULY 14, 2015

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Each of these visits and interactions with the brand builds awareness among the customer base.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120