What Kind of Content Appears in Google Discover [Case Study]
SEMrush
OCTOBER 26, 2021
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!
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SEMrush
OCTOBER 26, 2021
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!
Kevin Indig
APRIL 25, 2023
Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met.
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Vidyard
FEBRUARY 19, 2020
Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.
Search Engine Journal
MARCH 19, 2020
Here's how online publishers – especially those that leverage imagery – can get considerable traffic from Google Discover. The post Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] via @brodieseo appeared first on Search Engine Journal.
Content Marketing Institute
NOVEMBER 27, 2019
Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).
Martech
AUGUST 22, 2023
Messaging around the solutions theme The first part of the new strategy was preparing fresh content and a new website to deliver the message about Finish Thompsons’s solutions capabilities and its expertise in various industries and pumping technology applications. Key takeaways So what can we learn from this case study?
Rev
JUNE 21, 2019
History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study?
Marketing Insider Group
SEPTEMBER 12, 2023
But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.
Webbiquity
APRIL 11, 2023
Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.
Webbiquity
MARCH 28, 2023
A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.
Hubspot
OCTOBER 13, 2020
These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.
Marketing Insider Group
JUNE 19, 2023
How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.
Marketing Insider Group
JANUARY 13, 2021
While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.
PathFactory
DECEMBER 8, 2022
When visitors couldn’t find what they were looking for, they headed straight back to Google search, where competitors were waiting. Pragmatic used PathFactory’s AI-powered Intelligent Content Platform to not only boost visitor engagement, but build faster, deeper relationships through their content.
Contently
FEBRUARY 14, 2023
Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? If you want to rank high for this type of search, ensure your content is exactly what your audience is looking for.
Marketing Insider Group
AUGUST 15, 2023
Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?
Marketing Insider Group
JUNE 1, 2021
Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?
nDash
OCTOBER 14, 2021
One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.
Vidyard
FEBRUARY 19, 2020
Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.
Webbiquity
FEBRUARY 7, 2023
It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.
Goodish Agency
JUNE 22, 2020
Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Objective: Improve CRO. Challenges. percentage.
Webbiquity
FEBRUARY 25, 2016
This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.
Martech
FEBRUARY 20, 2024
B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.
Goodish Agency
SEPTEMBER 25, 2020
We built a WordPress website that enables team members to publish the content. We did standard Google Tag Manager and Google Analytics tracking on the website. We conducted in-depth market and competitor research and provided guidelines for the website design.
Ahrefs
FEBRUARY 20, 2023
Aggregators typically don’t create content because the content is being provided to them through other creators. Think Google, Facebook, YouTube, or Spotify. Integrators are on the opposite side of the spectrum. An integrator is a business that creates new commodities … Read more ›
Marketing Insider Group
NOVEMBER 28, 2022
At the end of last year, as a growing RevBoss was building out their marketing department, they knew they needed to add consistent content as a key piece of their digital marketing strategy. The Problem: A Need for More Consistent Content. It’s hard to create content,” Evan shared. “It’s The results one year later?
KoMarketing Associates
SEPTEMBER 18, 2013
A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.
Marketing Insider Group
NOVEMBER 8, 2022
Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.
Marketing Insider Group
MARCH 16, 2021
When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.
Outgrow
APRIL 7, 2020
Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. Outgrow is a SaaS tool that lets you create interactive content. StepOne Agency - The Client In Question.
Moz
MAY 17, 2020
I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. But first, let's have a look at the layout on page one of Google (for most queries). Examples are Google Flights or Google Hotels.
Optinmonster
JANUARY 29, 2024
Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.
Marketing Insider Group
MARCH 2, 2021
When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?
Marketing Insider Group
FEBRUARY 24, 2021
At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?
FMG Suite
MAY 26, 2021
As specialists in 401(k) rollovers, we knew we needed to address the content on our website, but we’re not writers! I’m grateful for the FMG Suite team’s SEO and copywriting expertise––our site now ranks high on the first page of Google search results!”. It now is at the #3 spot on the first page of Google! . FMG SUITE SOLUTION.
Launch Marketing
APRIL 19, 2023
For your organization to boost customer marketing activities, consider these B2B content personalization tactics. To create trust, it is essential to build authority and educate customers through value-added content. Case studies are another personalization tactic.
Martech Advisor
NOVEMBER 12, 2019
Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?
Marketing Insider Group
JANUARY 27, 2020
A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.
Marketing Insider Group
JANUARY 31, 2023
Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities. Image Source: Indeed A marketing agency that can confidently share insights about the history of your users, site content and traffic sources is a good sign.
ClearVoice
APRIL 13, 2024
User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.
Marketing Insider Group
MARCH 18, 2024
Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Now, Google Trends.
Biznology
APRIL 24, 2015
While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book will share nine other cases, too. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.
ClearVoice
AUGUST 25, 2023
Technical content marketing can be a highly effective component of a strong product marketing strategy. Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works. What Is Technical Content Marketing?
ClearVoice
JANUARY 26, 2024
At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).
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