Content4Demand

OCTOBER 16, 2020

By Tyler Heuple, Digital Content Specialist at Triblio It’s better to know your next step than step where you don’t know. Since their days at Eloqua, Triblio’s co-founders, Andre Yee (CEO) and Mike Ball (CTO), have been committed to building martech to help real practitioners in the field impact revenue at their organizations.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Authenticity?

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. How ABM Operates with Inbound Strategy—and Runs on Content.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. And last but not least, B2B social media marketing is now, more than ever, centered around video and interactive content. Here is one example of B2B marketers who rock video content. One example?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Customer Experience Matrix

DECEMBER 19, 2011

Marketers define “challenges”, such as sharing content, making a referral, creating case studies, or providing a reference, and the system issues points to advocates who perform them. Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Influitive tackles the control issue head on.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Ledger Bennett

MARCH 12, 2020

Map out your event schedule and identify any speaking slots or content that can be recreated digitally Contact all relevant stakeholders and get their agreement to run a digital alternative Give the sales and marketing team a clear plan on the approach and objectives of the project. ? Build an event hub where all your event content is housed.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Contact some of your early adopters to create case studies. For that, you need qualified business leads that come from a robust lead generation program. Track competitors.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Vidyard

DECEMBER 16, 2013

Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. Scott also qualifies leads by setting up a video content journey. If your company is doing great things with video, we want to hear from you too!

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ANNUITAS

FEBRUARY 19, 2015

I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. Interesting and unique in that it focuses on B2B content marketing strategy. Great show. And Cleveland rocks.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

TrustRadius Marketing

NOVEMBER 14, 2019

Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. This could also include the relevance of your content and supporting backlinks Web Analytics: Determine which pages of your website are most popular with prospects.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. PR Newswire Integration.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

NuSpark Consulting

JANUARY 21, 2012

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. marketing automation systems allow you to add dynamic content sections (not just a personalized field) and rules.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. And the content, its just too text heavy for today’s more visually stimulated audience. More frugal – Buyers today are inflicted with Frugalnomics, and respond more favorably to business / bottom-line oriented content.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

The ROI Guy

MARCH 6, 2017

The Alinean-powered tools were very well received, and even won a Killer Content Award at the B2B Content Conference – great personal recognition for the ADP team members. Integration into Playbooks and Channel Portal can help as well, promoting the business value tools as content – at the right time and place in the selling process.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Tracking method – Eloqua. . . More specific, so a bit better.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Step 2: Under the Sponsored Content option, click “Select”. Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

ANNUITAS

FEBRUARY 20, 2014

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Content Type : All content types are not created equal.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

ClearVoice

OCTOBER 28, 2019

What are some new and engaging ways to boost your content marketing efforts that skyrocket conversion rates? I’ve also been using “gated content” as a lead generation tool, and sadly, often only see a 3 percent or 4 percent conversion rate. What are the non-traditional options for content-gated lead generation?

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. But getting back to our category, we are often compared against Eloqua and Manticore. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JULY 26, 2012

Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. And While some people think slides are a sign of the downfall of civilization, they can be an effective way to deliver a message, make a business case and walk others through a process.

Eloqua 100

Eloqua Content Marketing Best Practices Content 100

Heinz Marketing

SEPTEMBER 3, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. And they know the content that we put on the stages. I’m sure there’s a Harvard Business case study on the WWE out there, somewhere. I think that, you mentioned Content Marketing World coming up.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

DealSignal

MARCH 28, 2023

But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Table of Contents [Open] [Close] 1. Content: Personalized messaging that engages your target audience 5. What about custom events?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Kapost

MARCH 17, 2017

Centralize Your Content. Before you do anything else, your team needs to find all your content—and I mean all your content. Don’t forget content that lives on vendor websites or your Medium account. Additionally, agencies are often a band-aid solution to a blanket problem of content governance.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Webinar Registrations.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120