The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Consider the following: Adults are now spending 1 hour and 16 minutes every day watching video content online ( source ). People spend 88% more time on a website that has video content ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Strategic-IC

APRIL 9, 2019

What content formats do your audience engage with? We explore the rising value of video content, and why it’s a key format within engaging content strategies. With many content formats to choose from, it can be hard to know where to focus your content efforts! Having a balance of content. Video is engaging!

Lead Scoring 81

Lead Scoring Lead Ranking Video Marketing Marketing & Strategy 81

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. Lots of marketers turn to social media and Youtube.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

KoMarketing Associates

AUGUST 29, 2017

Google Analytics YouTube Channel. From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. However, using the “Analytics” label can help you narrow the content to just those posts that are more relevant to your GA education. Useful Google Analytics Tools & Demos.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? Targeted content is king: Once you understand your audience journey, create targeted content that speaks directly to each stage. Use the insights from your campaigns to optimize your content and targeting continuously.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. The high-level content is good for a laugh; just try to watch only one!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns. A content distribution strategy is the answer here.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Hubspot

FEBRUARY 6, 2020

A lot are extensions of the brand name, but they still have relevance within and among the brand. Disney+ , HBO GO , even YouTube TV. This idea, while interesting, is highly experimental and still has brand relevance. Think of the concept of DLCs (downloadable content) in video games. Create a case study.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

The Effective Marketer

MAY 21, 2012

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. For example, consider the following types of webinars and how they can be used: What: Product demo. What: Case Study. Focus: Topic relevant to your prospective buyer.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Strategic-IC

JUNE 19, 2018

How can you create video content that resonates with, and engages audiences? Why Video Content? With 82% of internet traffic projected to be video by 2020 ( IBM ), video has become an increasingly popular content format in B2B marketing. 7 Considerations When Creating Video Content. Relevancy is Everything.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Entertaining?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Scoop.it

APRIL 9, 2019

Content insights powers up your market intelligence and your chances of surviving in the market. We’ve already drilled into the importance of content intelligence, and it became overwhelmingly clear that for something so important, companies are collecting market knowledge quite sporadically.

Enterprise Management 56

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 56

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . If you don’t analyze your campaign based on relevant metrics, you’re winging it. Establish relevant business goals. Measurable. This is the big one.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Bannerflow

AUGUST 3, 2021

Case study: Elko. Additionally, it frustrates 74% of customers when content on a website isn’t personalised. This is where DCO can step in to offer control of creating better ads, with increased relevance. This process results in relevant, personalised content that speaks to each target audience.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Cisco estimates that by 2022, 82% of all created content will be video, meaning video is the new ground over which the content wars will be fought. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. You should look at blogging as well.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Ledger Bennett

OCTOBER 15, 2018

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Get the style, content and message right for the audience – a hands-on user will want interface detail whereas a senior manager is likely to want more strategic value.

Top of Funnel 40

Top of Funnel Video Marketing Buyer's Journey Business 40

Ledger Bennett

MARCH 12, 2020

Map out your event schedule and identify any speaking slots or content that can be recreated digitally Contact all relevant stakeholders and get their agreement to run a digital alternative Give the sales and marketing team a clear plan on the approach and objectives of the project. ? – YouTube. – Facebook Live.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Hubspot

AUGUST 21, 2023

With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6. It includes sample content and walks you through the essential elements of an SEO proposal. Use relevant, compelling figures that highlight what you have to offer. Create a table of contents.

Template 69

Template CMS Development Examples Marketing Proposals 69

Engagio

MAY 29, 2017

Instead, ABM advertising waits for the contacts in your chosen accounts to visit a page, and then serves an ad that’s relevant to their situation and their stage in the buying cycle. This approach allows you to deliver customized and relevant ads based on things like industry, geographic location, size, etc. Again, a powerful tactic.

Account Based Marketing 59

Account Based Marketing Budget Programs Advertising Agencies ABM 59

SmartBug Media

JANUARY 29, 2020

With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. However, one form of content that routinely leads the pack is the customer case study. What Is a Case Study? The Anatomy of a Great Customer Case Study.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Reddit is another discovery-based platform that people use to learn, find content, and explore online. Reddit Ads.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. This content should impress them enough that they fill out a form showing interest by giving you their email. Blogging Let’s say Directive wants to create lead generation content.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

RDW Group

APRIL 19, 2016

You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. Video is also preferred by 29 percent of millennial buyers, as opposed to more traditional marketing collateral of case studies, white papers, and brochures. social media.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Pam Didner

SEPTEMBER 16, 2020

Content Marketing. Are you a content creator? Here are the 5 must-ask questions, I created a YouTube video to show you why. What content do you find most useful? Sales would find some relevant content and send that out to their network or prospects to keep the relationship warm or as a conversation starter.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

ActiveDEMAND

APRIL 5, 2016

Here’s what marketers need to know moving through 2016: This whole movement around “Zero Moments of Truth” is based on the notion that people will connect with brands when the content and timing is relevant.

Marketing Automation Services 40

Marketing Automation Services Automation Personalization Sales Cycle 40

Single Grain

JUNE 12, 2023

While various channels contribute to acquiring customers, one platform that stands out is YouTube. Whether you run a B2B or B2C business, understanding how YouTube can drive revenue and expand your customer base is crucial. While some claim its reach is declining, it continues to generate exceptional results for many businesses.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. Edutainment” Edutainment is a fusion of “education” and “entertainment” It refers to content that educates its audience while simultaneously entertaining them. They’re also looking for content that offers genuine value. Interactive content.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Directive Agency

JUNE 13, 2018

Subscribe on YouTube! Social advertising can’t be this generic layered content going after interests. Now, where paid social can work is when you’re building hyper-targeted lookalike audience based off of let’s say your content strategy. Leads are people who want to actually get a demo, a quote, or a proposal.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Directive Agency

APRIL 15, 2022

Let’s look at a real-life example of a typical SaaS customer journey for Visme — a subscription-based design and content creation platform. Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. What’s going to happen if they don’t optimize their content?

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105