Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Madison Logic

MARCH 26, 2024

As you focus on crafting and distributing content that appeals to buyers’ emotions and, ideally, drives a sense of urgency toward realizing there’s a problem they need to solve, you must also remember that buyers are getting ads and content from competitors, too.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. The Elements of a Winning Sales Enablement Strategy for 2021.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Content4Demand

OCTOBER 21, 2020

The mass migration to video and interactive content was already under way, but the process sped up considerably as we watched live events disappear from our calendars in 2020. Luckily, video and interactive content both lend themselves very well to creative storytelling—even some risk taking.”. Multichannel Video Creation.

Top of Funnel 87

Top of Funnel Video Marketing Digital Marketing Funnels Paid Search Agency 87

Inbox Insight

NOVEMBER 3, 2023

A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. These will lay the foundation for a result-driven campaign that aligns with your marketing goals and targets the relevant audience.

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

sagefrog

NOVEMBER 14, 2023

Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process. This approach ensures you reach the most relevant audience, maximizing your investment.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) The key is knowing when to expose them to your target companies in their buying cycle.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). Top of the funnel (TOFU) tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. What Is the Content Ecosystem Model? How Content Ecosystems Work. Content Bursts.

Lead Ranking 124

Lead Ranking Planning Enterprise Management Marketing Plans 124

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. Have your top performers Share Best Practices in Sales.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

PathFactory

OCTOBER 12, 2022

I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). Using tools that provide AI-driven content insights and visibility into sales and marketing touchpoints is the real indicator that your go-to-market team is truly aligned.”.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

The ABM Agency

APRIL 10, 2023

Improved customer relationships: By tailoring content and interactions specifically for each target account, you can create stronger connections with decision-makers within these organizations. These may include C-suite executives (CEO/CTO/CFO), directors, managers, or other relevant stakeholders.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Product demo plays Outline strategies for effective product demonstrations. Emphasize tailoring the demo to the customer’s needs and interests and preparing to address common questions or concerns. Document the sales process with reps Collaborate with sales representatives to outline each stage of the sales cycle.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Zoominfo

OCTOBER 5, 2021

An ICP can inform your entire sales and marketing strategy, from content creation to advertising to sales outreach, by answering these questions: What type of messaging resonates with your best customers? Shorten sales cycles by reducing time in the awareness stage of the buyer’s journey. Get a Demo 2.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Valasys

JANUARY 17, 2024

This intelligence shapes hyper-personalized campaigns, showcasing solutions directly relevant to their struggles. Phase 3: Witnessing the Data-Driven Magic Acme executives, bombarded with relevant, data-driven messaging, feel an unexpected connection. They click on case studies, watch demos, and engage in meaningful conversations.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Rev

OCTOBER 4, 2023

The short answer is creating and distributing high-quality content that resonates with your target audience. Ultimately, your goal will be to create a message or story so relevant to your target audience’s needs that it sticks with them until they’re ready to buy. What type of content do they consume?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Zoominfo

FEBRUARY 7, 2023

A classic inbound sales tactic is working with the marketing department to create a blog post and social series about the power of your product. The goal of the campaign is to get a target contact to click on the call-to-action and request a demo or free trial. Analyze the performance of your reps and also the average sales cycle.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Step 4: Make A Sale To Close Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. Imagine AI dynamically adjusting content, offers, and recommendations based on real-time analysis.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

6sense

FEBRUARY 9, 2022

Next, I use those topics to help make my outreach personalized and relevant. (No Thankfully, my “just checking in” days are over — I’ve found at least three ways to use Intent data to make my outreach more relevant and likely to get a response. Become Our Next Case Study. No more generic sequences!).

Bombora 118

Bombora Lead Ranking Intent Data Lead Scoring 118

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Zoominfo

OCTOBER 5, 2021

Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Full Circle Insights

MAY 20, 2022

For example, assume that when you analyzed 100 deals completed last month, you are able to identify three actions a potential customer is likely to take before they enter the buying cycle, such as: Reading online reviews that include your product. At some point, they may request a demo or attend a webinar or in-person event.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Terminus

SEPTEMBER 30, 2020

Many businesses leverage content marketing as a powerful tool for generating leads, growing organic traffic, and educating audiences. It’s common to see much of the focus around content revolve around how it can help grow your business externally. This falls under the umbrella of sales enablement. Let’s get started.

Sales Management 59

Sales Management Top of Funnel Tips Case Studies 59

Seismic

JANUARY 9, 2023

As sales cycles become more complex, sales efficiency and sales effectiveness are more important than ever. Today, deal cycles consist of more touch points with more stakeholders who are more informed. Never stop growing Get a demo. An inefficient, ineffective sales process can prove costly.

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Contently

JULY 30, 2018

John Fox is the executive director of content for athenahealth, a brand that has been a Contently client for years. In content marketing, anniversaries are precious. I don’t want to jinx anything, but I’ve had the pleasure of leading an exciting content initiative at athenahealth, and we just hit our two-year mark.

Storytelling 139

Storytelling Top of Funnel Enterprise Management Work Management 139

Tomorrow People

SEPTEMBER 27, 2022

For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. What types of content and topics perform best? Formulate your content strategy. Landing pages and case studies are good examples of middle-of-the-funnel assets.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

NuSpark Consulting

SEPTEMBER 1, 2015

That’s because the Internet has made it easier than ever to use content to market your offering. Content marketing involves creating and distributing content that is relevant and valuable to your target market. Why is content marketing ideal for B2B companies? The Solution : Content That Educates.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Only B2B

MARCH 13, 2020

You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Look Marketers use a range of tools (drip campaigns, newsletters, content etc) to convert marketing qualified leads to sales qualified leads, but all of it centered around one single idea.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Tomorrow People

SEPTEMBER 27, 2022

For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. What types of content and topics perform best? Formulate your content strategy Now’s the time to develop content that will attract, persuade, and delight customers.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156