Content Mapping: Why It’s Important to Your B2B Buyer Personas
Crimson Marketing
JUNE 26, 2015
Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” Content is not managed as a strategic asset.
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