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How to Build a Content Strategy that Delivers Results

Biznology

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. Build Solid Buyer Personas.

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Attribution: the science of marketing

Biznology

discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) You might find that certain content types don’t seem to work at all in certain places in the buy cycle.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. A targeted, account-based marketing approach is key in this case. Recent studies show that account-based marketing approaches generate a higher ROI.