One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. Your conversion is likely to suffer if the content fails to address the pain points of your target audience. It is only when you provide content (text, videos, white papers, case studies, demos, testimonials etc.) Remember the old US Army commercial – “Be All You Can Be?” MORE >>

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. Checklists and action plans Another way to present your content is through checklists and action plans. Try a slideshow. MORE >>

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. Checklists and action plans Another way to present your content is through checklists and action plans. Try a slideshow. MORE >>

Now go back and check your website and see if your content is in line with this definition- especially the point about ‘engaging’ with your ‘audience’. But website visitors on the other hand are looking for specific solutions to their immediate needs and if they don’t find that information right away, they’ll hit the back button even before you can say CONTENT!  So, even if you have great content, if it is not talking to your target audience, in a way that will appeal to them, it will miss the mark. What kind of content will appeal most to my target audience? MORE >>

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. For example, consider the following types of webinars and how they can be used: What: Product demo. What: Case Study. Focus: Topic relevant to your prospective buyer. Mapping Webinars to Your Content Plan. Webinars are a great channel to include in your content marketing plan. Content Marketing Webinars content mapping content planning WebinarAll Webinars Are Not the Same. MORE >>