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15 Important Ways to Use Case Studies in Your Marketing


Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Blue Mountains School Drives Enrollment and Revenue with Marketing Automation

Marketing Action

But the rewards of customizing content and campaigns to your customers are immense, especially when you can automate the process. Potential students, current enrollees, teachers, guidance counsellors, alumni, administrators – they’re all looking for very different things, and manually delivering unique content would be a time-consuming process. Back to School. Finding New Students.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time. Fortinet.

How to Conquer 5 Common B2B Marketing Problems with Content


That’s because the Internet has made it easier than ever to use content to market your offering. Content marketing involves creating and distributing content that is relevant and valuable to your target market. Why is content marketing ideal for B2B companies? The Solution : Content That Educates. The Solution: Content That Speaks to Different Audiences.

Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps

It's All About Revenue

The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week. The question we need to ask ourselves is do we really need new content daily? It seems to me that many of us have fallen into this cycle of churning out as much content as possible, but is this really the right approach? Start with a simple content map. When it comes to content, one size does not fit all.

Plan 97

Content Mapping: Why It’s Important to Your B2B Buyer Personas

Crimson Marketing

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content  daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” ” A couple reasons for these content marketing tactics are: 1. ” Develop buyer personas. 

6 Tools for Turning Content Consumers into Customers

It's All About Revenue

by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. Content Management Systems. Social Monitoring. Lead Scoring.

The 2 Most Important Concepts For B2B Content Marketing Success

The Forward Observer

Are you overwhelmed thinking about how to launch a content marketing marketing effort? The interest in content marketing continues to grow. In the latest B2B Content Marketing Benchmarks, Budgets and Trends (North America) study from Content Marketing Institute and MarketingProfs , 86% of survey respondents reported using content marketing. Don''t be.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. There’s an even bigger difference between an editor and a content marketer. The Result. 2014).

ClickInsights: 3 important components that will make a great case study

Connect the Docs

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Recommended Resources from Experts on Case Studies.

4 Essential Tips for Navigating the Content Planning Roadmap


Content planning is a similar undertaking. Want to ensure you''re delivering the right content to the right people at the right time? Pair your content planning with the three stages of the buyer’s journey. The quick guide below will show you how to do just that and get well on your way to creating your most successful content to date. 1) Pinpoint the Route. Awareness.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources


Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again. 25 Newsletter Content Ideas.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher. Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure.

A Lead Generation Plan Begins With Content Marketing Strategy


Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out.

A Lead Generation Plan Begins With Content Marketing Strategy


Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out.

Attribution: the science of marketing


discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. If you can’t prove it at scale, try proving it in a small test case. You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) It is probably not the best way. But how do you prove it? Testing Hypotheses.

The Need-to-Know About Bottom-of-the-Funnel Marketing Content


Do you have that right content for the bottom of the funnel? The sales funnel and content. Content and the sales funnel. Top-of-the-funnel content. Middle-of-the-funnel content. Bottom-of-the-funnel content. Top-of-the-funnel content is where your marketing creates awareness, brand identity, and new leads. Understanding Bottom of the Funnel Content.

Content Mapping 101: The Template You Need to Personalize Your Marketing


Marketers hear it all the time: The content you create needs to be personalized. Personalization, giving people content that they''re actually interested in … it makes perfect sense. But coming up with the actual topics that make for a highly targeted content strategy isn''t that easy. What Is Content Mapping? When it comes to content, one size rarely fits all.

What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? The above isn’t, by any means, meant to imply that content marketing is the best or only form of lead generation. Oh, sure.

How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing


As we’ve written about before, we’ve found success promoting both gated and ungated content. By creating persona-specific campaigns, we can make sure that our top-of-the-funnel content that’s perfect for CMOs is only seen by CMOs and other high-level marketers, while content that’s perfect for paid media managers is only seen by paid media managers. Nurturing Mid-Funnel.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Numerous studies show that swift follow-ups increase conversion. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Understand buyer motivation to help you share content that helps them convert. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale.  . 5.  Relevance is critical lead nurturing.

Planning Your Content: The 3 Stages of the Buyer’s Journey


So what does this mean for content marketers? A lot. In the 2016 B2B Content Benchmarks report , 72% of marketers rated their top goals for the upcoming year as “creating more content.” We have a great webinar on how to use interactive content to create different content across the buyer's journey and extend asset life. Case studies.

How To Make Your B2B Marketing Content Work Harder (And Smarter)

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer You''ve got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? In B2B marketing it’s often said that “Content is king, but context is queen.”. This can apply to content developed for your buyers. pricing, testimonials, case studies, etc.). Awareness. Decision.

Short-form & Long-form: Where They Fit in Your Content Strategy


Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have to be. Ultimately, you need to produce both types of content to see the results you want, but neither short-form or long-form content will serve your company’s purposes if not planned and executed properly.

The Salesperson's Guide to Sending Prospects the Right Content at the Right Time


Educate your prospects in between calls by leveraging your company’s content. Your marketing team is constantly cranking out useful, relevant information packaged in different types of offers that can help you sell: ebooks, blog posts, case studies, SlideShares , webinars, infographics. Quick, usable content is key. 2) Before an Exploratory Call. you get the gist.

How to Use Video in Your Marketing: 20 Ideas to Try Today


And according to Smart Insights , simply stating that the piece of content is a video appears to increase engagement across all channels. Screencast a demo of your product. Film extended customer testimonials and user cases (roughly around 3 - 10 minutes). Create a full product demo. Live stream relevant in-office events (Not some St. How times have changed!

Is Your Website Working for Lead Generation and Inbound Marketing?


It now becomes the job of the website itself to create a compelling story so that the prospect bookmarks the website for when he’s ready to research further, or is ready to contact sales immediately because of the relevant message that solves his business needs. Give them useful content so your prospects can consider your solutions when they enter the consideration phase.  Sorry.

How Experts Create Thought Leadership Content to Achieve Growth

Hinge Marketing

Thought leadership content. Thought Leadership Content Defined. Thought leadership content is educational material — text, audio, video, or other formats — that addresses the interests and challenges of a particular audience. So no pitch decks or company news or product demos — not even client testimonials. Thought leadership content allows you to take a stand on an issue or tackle problems your key audiences are grappling with as they run their own businesses. Done right, thought leadership content accomplishes the following: Demonstrates expertise.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

Jim:  Well good, I can’t wait to go ahead and read that one when it comes out with all of the new technology behind it I am sure that you… considering that it’s coming from you I am sure there will be solid research behind it that will make the case so to speak. And so this is being relevant, and that you are focused on specific personas, you are differentiating. Jim:   Empathy, huh?

Ultimate List of 22 Account-Based Marketing Tactics


CONTENT -- Account-Based Marketing Tactics. 1. Personalize sales enablement content. Mention target accounts within blog content. Make affirmational mentions of your target accounts within your blog content. Monitor the streams of tweets and engage appropriately on the ones that are relevant to your industry, company, or offering. Facebook custom audiences.

[INFOGRAPHIC] The Periodic Table of ABM Elements


There are tons of elements, from lists and demand channels to content and measurement. When content is personalized, it’s more relevant, helpful, and persuasive. Some broader ways B2B marketers can personalize their ad messaging and copy, website materials, collateral, and other content is by account, persona, geography, and industry. CONTENT. ABM BUILDING BLOCKS.

B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”

The Forward Observer

If not, here's how to romance your prospects toward a sale with content. Unfortunately, many companies do not understand or have patience for content marketing. Examples include demos, product sheets, pricing guides. If you frame the buyer’s journey into three stages, the types of content that are most effective become easier to understand. 1. Really? All day, every day.

6 Experiments You Should Be Running On Your B2B Website/Blog


Dynamic Content Offers. Video Content. Or, if a visitor navigated to the product page, they might be interested in watching a demo video of how the product works. Wherever a person is on our website, we want to continue to offer relevant content on our website. As consumers of content ourselves, we all know how annoying cluttered websites can be. via GIPHY.

Test 45

How We Grew Inbound Traffic by 300% in 6 Months


How much content should you write? This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business. Much of our new content was built around these 5 content pillars : Engaging, Inspiring, Emotional, Trusted and Simple. Want ROI?

What is an Inbound Marketing Campaign?


After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. The campaign kicks off with a marketing offer—something valuable and relevant to your audience that you promote through your marketing channels. Case Studies. Product Demos.

A LinkedIn Strategy That Amplifies Your Credibility

Jill Konrath's Fresh Sales Strategies Blog

In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. Top sellers willingly and often share links to articles, webinars, case studies, analyst reports and eBooks. Relevant Content. Content Market Strategy.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential. Content Marketing and the Forgotten Sales Professi.

B2B 28

How to Develop a Comprehensive B2B Marketing Strategy

Sales Prospecting Perspectives

stress “comprehensive” because I think it is important to consider every avenue that may be relevant to and most importantly get you in front of your target audience. With today’s buyers being more empowered than ever as a result of their virtually unfettered access to information online, high quality content has to be the central focus of every marketing strategy. Enjoy this excerpt?

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. All Rights Reserved.

How to Include Webinars in Your Content Plan

The Effective Marketer

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. For example, consider the following types of webinars and how they can be used: What: Product demo. What: Case Study. Focus: Topic relevant to your prospective buyer. Mapping Webinars to Your Content Plan.