FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Demo the Power. Think hero images, screenshots, or explainer videos.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

AUGUST 5, 2021

Content: A helping of high-quality marketing content to fill up your lead pipeline. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Build a Content Pipeline. Content has become the “force multiplier” of the modern sales organization.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Webbiquity

DECEMBER 4, 2018

Develop Sales Rep-Influenced Content. Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Map Content to the Buying Cycle. Sales reps are in constant touch with prospects and know what they want.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Navigate the Channel

AUGUST 14, 2023

Effective content during this phase involves informative blog posts, white papers, and educational videos. They compare different options, read case studies, and delve deeper into specific products or services that could address their needs. Ensure your content is mobile-responsive to provide a seamless experience.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. Live Demo Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Launch Marketing

JULY 6, 2022

When launching a new solution, it is important to deep dive into the target audience and identify where your solution will be the most relevant. Defining the primary target audience in detail helps give direction to the overall go-to-market strategy for messaging, marketing content and more. Craft Messaging to Address Pain Points.

Tactics 118

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 118

BOP Design

APRIL 6, 2020

Downloading a case study? Top of the funnel sales leads are passive leads coming from the website—visitors signing up for an email newsletter, downloading a piece of thought leadership content, etc. However, visitors who download content like white papers, guides, resources, etc. Middle of the Funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Zoominfo

AUGUST 5, 2021

Content: A helping of high-quality marketing content to fill up your lead pipeline. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Content has become the “force multiplier” of the modern sales organization.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Thinkers360

FEBRUARY 28, 2024

Consider utilizing the SMART goal framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure your goals are well-defined and actionable. Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal. – Tom Koulopoulos , Chairman/Founder, Delphi Group.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. Leverage case studies, expert guidance, and start small – scaling as you gain confidence.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Case studies.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

PathFactory

OCTOBER 12, 2022

Using tools that provide AI-driven content insights and visibility into sales and marketing touchpoints is the real indicator that your go-to-market team is truly aligned.”. In our hyper-digital world, people are looking to be engaged in a way that feels personal and relevant to them. . Q: How does content fit into the buyer journey?

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. Technical marketing is therefore a necessary component of content strategy, in order to engage, attract, and delight a more technical audience. Technical Content Marketing.

Work Management 101

Work Management Marketing & Strategy Marketing Strategy Marketing Management 101

Navigate the Channel

JUNE 17, 2022

This allows you to create content that is highly relevant to this buyer right now, and relevance equals results in marketing. Build an SEO strategy that optimizes your content’s relevance at each stage of the buyers journey – and thus its effectiveness in B2B marketing. Content Type. Content Format.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

Kapost

OCTOBER 28, 2016

The answer, at least for me as a SDR here at Kapost, is obvious: with help from my marketing team—with content. 4 Ways to Use Content to Power Mid-Funnel Leads. However, according to SiriusDecisions , at least 60% of content created by B2B marketing teams goes unused by sales. Many companies do. Here are a few: 1.

Top of Funnel 48

Top of Funnel Tactics Lead Scoring Lead Ranking 48

LeanData

AUGUST 3, 2015

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

Content Marketing Institute

NOVEMBER 12, 2018

In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Map select content to sales processes.

Lead Ranking 94

Lead Ranking Lead Scoring Work Management Content Marketing 94

SmartBug Media

DECEMBER 11, 2019

Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey. Building trust with quality content in order to educate and inform will help keep him or her around for the long haul. White papers.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

Launch Marketing

FEBRUARY 24, 2021

A lead is a potential new buyer who has shown interest in your company’s product, services or content—by downloading content from your website, requesting a demo or inquiring about your offerings. These relevant audiences comprise primary and secondary users, influencers, buyers, and decision makers. The Process.

Lead Nurturing 62

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 62

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher. B2B Content Marketing: Easier Said Than Done?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Understand buyer motivation to help you share content that helps them convert. Relevance is critical lead nurturing.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

LeanData

AUGUST 3, 2015

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

Sharpspring

DECEMBER 14, 2018

Businesses that create digital content to help leads on their research and buying journey are well positioned to attract a variety of new customers through the web. ToFu content will help you engage and weed out leads that won’t convert. Here are two important types of ToFu content to create: Blog articles. Lead magnets.

Top of Funnel 64

Top of Funnel Marketing Automation Services Marketing Automation Automation 64

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

The ABM Agency

APRIL 10, 2023

Improved customer relationships: By tailoring content and interactions specifically for each target account, you can create stronger connections with decision-makers within these organizations. These may include C-suite executives (CEO/CTO/CFO), directors, managers, or other relevant stakeholders.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

Heinz Marketing

MAY 29, 2023

You know, your friend and my friend, Brent Adamson, has done a lot of work in mapping buyer behavior, buyer enablement type of work, and a lot of those statistics are incredibly relevant today. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Would you like to see a demo?” They’re scary, right?

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

The Mx Group

OCTOBER 19, 2018

Your marketing capabilities become more agile as you can easily pivot to create different image variations for multiple collateral types, including tradeshow signage, print and digital ads, videos , white papers, case studies, catalogs, presentations and interactive website content.

Cost 87

Cost Digital Transformation Lead Ranking Budget Programs 87

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. With little instruction to work off of, they produce content that misses the mark.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

SnapApp

JULY 23, 2019

Using Your Existing Content to Qualify Better Leads. When someone visits your website, it can be overwhelming to get hit with a chat popup, overly personalized ads, and tons of gated content. The problem is, PDF content tends to get downloaded and ignored—we’re all guilty of doing this, and so are our prospects. PDF Assets.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Paid Search Agency Campaigns 54