Vidyard

OCTOBER 9, 2014

Before they request a demo. Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? 65-90% of the buying process happens before a prospect even raises their hand. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Prospect clicks on a link within the email to read or download more content: 20 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Case Studies. Microsites. B2B tech sales are increasingly originating from digital channels, such as: Email.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Seismic

JANUARY 9, 2023

In sales terms, your outcomes can be the number of calls you make or demos completed in a day, whereas investments could be the time you spend on those activities. Never stop growing Get a demo. One of the most common sources of inefficiency and ineffectiveness is sales content that is difficult to find, outdated, or too generic.

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Salesforce Marketing Cloud

JANUARY 17, 2024

Today, they can deliver targeted, relevant messages that show prospects products relevant to them. Data from digital platforms can help you zero in on your potential customers’ behaviors, preferences, and pain points quickly and accurately so you can offer relevant solutions. Data-driven insights.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . Case Studies. So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101