FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SalesGrape

SEPTEMBER 17, 2023

ABM involves identifying key accounts , understanding their needs and pain points, creating personalized content and experiences, engaging with decision-makers at those accounts, and measuring the success of these efforts. Tailor your messaging, value propositions, and solutions to address their specific pain points.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

FunnelEnvy

DECEMBER 26, 2023

Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Each phase requires different marketing approaches and content types. Poorly designed pages have unclear calls to action, lack relevant information, and are visually confusing.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing? B2B Content Marketing vs.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Reps will start nurturing campaigns or focus on getting the prospect to schedule a call or demo depending on where they are in the sales cycle.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Scoop.it

FEBRUARY 23, 2021

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities. Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. Despite spending my entire career in SEO, I think that most companies should start with smart paid marketing as they build out their content and organic search strategy. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Thinkers360

FEBRUARY 28, 2024

Consider utilizing the SMART goal framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure your goals are well-defined and actionable. Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal. – Tom Koulopoulos , Chairman/Founder, Delphi Group.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they encounter is out of context. Lack of Context in B2B Content Kills Engagement.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? Targeted content is king: Once you understand your audience journey, create targeted content that speaks directly to each stage. Use the insights from your campaigns to optimize your content and targeting continuously.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. This approach ensures you reach the most relevant audience, maximizing your investment.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

EveryoneSocial

JANUARY 4, 2021

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. That information can then be used to tailor social selling content to attract better leads. LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Case studies.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

The ABM Agency

APRIL 10, 2023

Improved customer relationships: By tailoring content and interactions specifically for each target account, you can create stronger connections with decision-makers within these organizations. You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Brandpoint

MAY 5, 2023

Read More: Understanding Generation Z on Social Media Types of social media to consider Organic social media refers to the content and interactions that take place on your social media profiles without any advertising spend. Paid social media , on the other hand, involves paying to promote your content to a larger audience.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Product demo plays Outline strategies for effective product demonstrations. Emphasize tailoring the demo to the customer’s needs and interests and preparing to address common questions or concerns. Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Sword and the Script | B2B

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet. Customer case studies, testimonials and reviews. The problem: their audience doesn’t care.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

Martech Advisor

MARCH 30, 2020

But, smart, well-timed, and relevant messaging can help you reach them without getting blocked. This makes your message more relevant and authentic. Keep the group subject relevant for users to be able to find it. Create short videos for product demos and share customer experiences. Concluding Thoughts.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. According to Content Marketing Institute , U.K. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Scoop.it

MARCH 26, 2019

This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors. Don’t just curate sales enablement content. Case studies.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Lake One

SEPTEMBER 1, 2020

Social media for SaaS is a great tool to use to: Drive traffic to your website Create brand awareness Display product demo and update videos Offer tips in simple formats Share quotes, case studies and shoutouts Showcase your culture and recruit employees Share quality content that provides value to your customers .

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

Velocity Partners

JULY 5, 2023

Why is no-one signing up for a demo?” “We Say two people click through to a piece of content — one from an off-site ad, and one from an organic search. Content syndication & programmatic media Syndicated content and programmatic ads live on other brand’s websites. Does this sound familiar? actively seeking you out).

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Brandpoint

JUNE 7, 2022

Today, consumers anticipate a relevant, easy, enjoyable online experience whether they’re shopping for tennis shoes for their daughter or marketing automation software for their enterprise.” These high expectations in the content-consuming world underline our philosophy. Decide who you’re speaking to specifically.

Planning 62

Planning Paid Search Agency Marketing Automation Services Advertising Agencies 62

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. Would you like to see a demo?” I’m your host, Matt Heinz.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 98

SnapApp

MAY 14, 2018

Bottom funnel campaigns are designed to tip leads and opportunities over the edge and become paying customers, and use case studies, fact sheets, demos and other material geared towards getting leads to open their wallets and say “ring me up!”. . Case study Campaign. . Demo Campaign. . Source ). .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration. The heart of ABM lies in its account-centric strategies.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

The Marketing Blender

JULY 19, 2022

A B2B content marketing funnel is a process that businesses use to identify and qualify potential customers. Convert prospects into customers : By providing valuable content and offers at each stage of the funnel, you can nurture prospects until they’re ready to make a purchase decision. What Is a B2B Marketing Funnel? Engagement.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

SnapApp

MAY 14, 2018

Bottom funnel campaigns are designed to tip leads and opportunities over the edge and become paying customers, and use case studies, fact sheets, demos and other material geared towards getting leads to open their wallets and say “ring me up!”. Case study Campaign. Demo Campaign. Example: LinkedIn.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48