Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech Advisor

MARCH 30, 2020

But, smart, well-timed, and relevant messaging can help you reach them without getting blocked. This makes your message more relevant and authentic. Keep the group subject relevant for users to be able to find it. Create short videos for product demos and share customer experiences. Concluding Thoughts.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Vidyard

JULY 27, 2022

Download PDF Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Increasing Solutions Consultants’ Efficiency Through Demo Videos 2. Reducing the Number of ‘Wasted’ Demos with Demo Videos 3. Delivering More Client Value with Demo Videos 4.

Template 73

Template Video Marketing Work Management FAQ 73

NuSpark Consulting

NOVEMBER 3, 2019

The answers to their questions may be captured in datasheets, case studies, FAQs and product samples. You may choose to provide those answers in the form of, consultation, free trials and demos, reviews and testimonials or coupons. You must create content that helps your customers pledge their loyalty to you.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

BenchmarkONE

JANUARY 12, 2022

Countless research studies have proven that businesses that connect with their customers on a more personal level are much more successful than competitors that don’t. And one of the most effective ways to make those connections at scale is through content. . Types of content to use: . Influencer marketing content .

Top of Funnel 65

Top of Funnel High Quality Lead Funnel Advertising Work Management 65

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

ClickDimensions

FEBRUARY 15, 2023

Page Contents SMB Overview The SMB Landscape Customer Retention for SMBs Content and the Customer Experience Adopting New Technologies What Does the Future Look Like for SMBs? Instead, high quality and viral worthy pieces of content such as case studies, testimonials and more are forged from good customer relationships.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. Technical marketing is therefore a necessary component of content strategy, in order to engage, attract, and delight a more technical audience. Technical Content Marketing.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Hubspot

JUNE 8, 2020

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Buyer expectations have also risen for content quality and experience.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Martech Advisor

JANUARY 27, 2020

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. Conversational Marketing.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Hubspot

MAY 5, 2021

A prospect is here right before they purchase, which means you've given them good information and relevant touchpoints. The software purchase usually requires months of sales calls, marketing materials, FAQs, and demos. more leads, newsletter signups, demos, or software purchases). Do you have relevant, rich content?

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Cisco estimates that by 2022, 82% of all created content will be video, meaning video is the new ground over which the content wars will be fought. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. With little instruction to work off of, they produce content that misses the mark.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Outgrow

JANUARY 22, 2023

It helps in engaging, supporting, and building meaningful relationships by providing them with relevant and personalized solutions based on their needs. Create Targeted Content One type of content doesn’t fit all! The most effective lead nurturing strategy is to deliver engaging and custom content to the target audiences.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Ledger Bennett

JUNE 1, 2020

However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. There’s little point in spending the limited budget you have on driving demo requests for example. What’s working well now is a pivot change in content marketing. Traditional Sales.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Ledger Bennett

OCTOBER 15, 2018

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Get the style, content and message right for the audience – a hands-on user will want interface detail whereas a senior manager is likely to want more strategic value.

Top of Funnel 40

Top of Funnel Video Marketing Buyer's Journey Business 40

Hubspot

AUGUST 21, 2023

With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6. It includes sample content and walks you through the essential elements of an SEO proposal. Use relevant, compelling figures that highlight what you have to offer. Create a table of contents.

Template 69

Template CMS Development Examples Marketing Proposals 69

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Create a New Product Demo and a Sales Deck. Choose the proper demo type for your product. Be wise, but be bold.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. This content should impress them enough that they fill out a form showing interest by giving you their email. Blogging Let’s say Directive wants to create lead generation content.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 357

Buyer Intent Top of Funnel Intent Marketing AI 357

Vidyard

MARCH 10, 2015

You’ve put in the effort to make engaging video marketing content, so why stop there? Calls-To-Action (CTAs) aren’t just for text-based content and landing pages anymore. Calls-To-Action (CTAs) aren’t just for text-based content and landing pages anymore. How would your video viewers know what to do next?

Top of Funnel 50

Top of Funnel Marketing Automation Services Landing Pages Work Management 50

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Binary Demand

JUNE 16, 2023

[ps2id id=’introduction’ target=”/]A SaaS B2B content syndication platform is a central hub that makes it easy to distribute and track content across numerous digital channels to foster engagement with their target market. Research and Markets predicted that the content syndication market will expand from USD 4.5

Marketing Automation Services 98

Marketing Automation Services B2B Terms and Conditions B2B Thought Leadership 98

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Ambal's Amusings

JANUARY 7, 2010

White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. She is also adept at content marketing, international web marketing and social media marketing. This is particularly relevant for anything published online.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. In addition, written content is often preferred by the older and wealthier demographics who are more likely to have decision-making power.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Huptech Web

OCTOBER 27, 2023

Table Of Contents Introduction Strategy We Keep Talking About – Gated Content! Which One Should I Choose – Gated or Ungated Content? Examples of Gated Content in eCommerce But, What is the Right Time to Gate Content? Strategy We Keep Talking About – Gated Content! So how does it work?

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Single Grain

FEBRUARY 15, 2022

The magic of content updates. We used ClickFlow (our content optimization tool) for this entire process. Step 1: Check the Blog for Content Decay. We easily found five articles from each blog that were perfect for a refresh according to their Content Decay report. What is “content decay”? How'd we do it?

Traffic 98

Traffic Organization CTR Cold Calling 98

Biznology

MARCH 29, 2019

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. Build Solid Buyer Personas.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

SmartBug Media

DECEMBER 23, 2022

Marketers face many challenges, including the creation of content to engage and delight subscribers beyond general marketing information. It’s easy enough to send a newsletter to subscribers to let them know what’s happening at the company, but to create impactful content requires delivering relevant information at the right time.

Paid Content 52

Paid Content SMS FAQ Sample 52

Oktopost

JULY 29, 2021

67% of organizations rely on lead generation as the singular metric of their content’s success. Downloading free, branded content. Next, segment your marketing content accordingly , based on who might be interested in it and what value it would demonstrate for that group of leads. . Create Targeted Content.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Hubspot

JUNE 6, 2012

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. A subscriber in your email marketing database is someone who has opted in to receive email related only to a specific type of content. There are two reasons for this. And how do you do that?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Contently

NOVEMBER 7, 2019

That checklist to help plan your route… content. That video tutorial on how to change your car’s oil… content. Those Instagram posts with images of must-see landmarks… content. Those review articles to help you choose the right pair of hiking boots… content. Review and edit content. Conceptualize content.

Work Management 130

Work Management Webinar Metrics Marketing Management Ad Building 130

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. What is content marketing?

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124