Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? Or are we engaging with well-nurtured leads who are ready for a demo? It’s clear, relevant, and promises to deliver instant gratification. Watch/Book Demo.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. Establishing presence as a serious contender in virtualized container cybersecurity required investment in brand awareness and market education in an industry that was still in its infancy. Our strategy included: Inbound Marketing to educate and build awareness.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Case Study 84

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

ClearVoice

MARCH 24, 2023

This guide will explore BOFU content and the best practices to implement. TOFU vs. BOFU Top-of-the-funnel content is the first stage of the customer journey. TOFU marketing content is generally educational, designed to introduce your product or service to potential customers and provide basic information.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. Incorporating both hard and soft CTAs into your content is essential.

Top of Funnel 90

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 90

Marketing Craftmanship

JANUARY 8, 2021

Their compensation and tenure are often based on fuzzy or subjective factors, including the ability to generate earned media, maintain an effective website, produce relevant content for social media or score highly in brand awareness or customer satisfaction surveys. Ask for feedback and find ways to compromise.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

FunnelEnvy

DECEMBER 11, 2023

From B2B SaaS to high ticket sales, video is the perfect format for providing richer content to keep fans engaged. From B2B SaaS to high ticket sales, video is the perfect format for providing richer content to keep fans engaged. Choose one key point: Simplicity is vital in short-form video content. What is the One Thing?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Velocity Partners

AUGUST 2, 2023

And while big, showstopping interactive experiences (like MADE.com’s AR tool) get all the press, there are a ton of small, inventive and inexpensive ways to use interactivity across your existing content that measurably improve engagement. Take all that great content and turn it into an animated long page instead. Interactivity.

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. Video Funnel. Webinar Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

DealSignal

FEBRUARY 23, 2023

From building a targeted list to creating compelling content and optimizing your campaigns for conversions, these strategies will help you create email marketing b2b lead generation campaigns that engage your target audience, build trust, and drive results.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). The idea is to expose TOFU prospects.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Scoop.it

FEBRUARY 23, 2021

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities. Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing? B2B Content Marketing vs.

Webinar Metrics 52

Webinar Metrics B2B Marketing Marketing AI Marketing & Strategy 52

FunnelEnvy

JANUARY 8, 2024

Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. A lot of content online offers tips on marketing strategy alongside sales advice without clarifying the difference. Marketing creates awareness to attract and educate potential customers.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Consider the following: Adults are now spending 1 hour and 16 minutes every day watching video content online ( source ). People spend 88% more time on a website that has video content ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) While examples of B2C influencers abound, this is not the case in B2B.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Strategic-IC

MAY 7, 2019

What is content mapping and why should you consider it within your content strategy? There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey. How - and Why - To Define A Content Mapping Strategy.

Top of Funnel 84

Top of Funnel Webinar Metrics Marketing & Strategy Content 84

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. What Is the Content Ecosystem Model? How Content Ecosystems Work. Content Bursts.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Case studies.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Launch Marketing

JULY 6, 2022

When launching a new solution, it is important to deep dive into the target audience and identify where your solution will be the most relevant. Defining the primary target audience in detail helps give direction to the overall go-to-market strategy for messaging, marketing content and more. Craft Messaging to Address Pain Points.

Tactics 115

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 115

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they encounter is out of context. Lack of Context in B2B Content Kills Engagement.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

BOP Design

JANUARY 6, 2023

A flexible website is cost-effective, easy to use, and accommodates content updates. Tip #2: Create B2B Website Content That Is Useful and Relevant. Having content on your B2B website that presents you as a knowledgeable, industry leader ensures your company stands out in your market. Case studies.

Design 83

Design Marketing Websites Tips B2B 83

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Reps will start nurturing campaigns or focus on getting the prospect to schedule a call or demo depending on where they are in the sales cycle.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Navigate the Channel

AUGUST 14, 2023

Effective content during this phase involves informative blog posts, white papers, and educational videos. They compare different options, read case studies, and delve deeper into specific products or services that could address their needs. Ensure your content is mobile-responsive to provide a seamless experience.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Stevens & Tate

JUNE 1, 2021

People have more time on their hands to watch video content, especially those who have switched to a work-at-home environment. Educational videos. Educational videos should be used to help inform your audience about a particular subject. Case study and testimonial videos. Event videos. Behind-the-scenes videos.

Video Marketing 69

Video Marketing Work Management Marketing Management Case Study 69

Stevens & Tate

APRIL 11, 2021

People have more time on their hands to watch video content, especially those who have switched to a work-at-home environment. Educational videos. Educational videos should be used to help inform your audience about a particular subject. Case study and testimonial videos. Event videos. Behind-the-scenes videos.

Video Marketing 64

Video Marketing Work Management Marketing Management Case Study 64

Zoominfo

OCTOBER 5, 2021

Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Directive Agency

JUNE 10, 2020

In almost all cases and all levels, the name of the game is discoverability, so making sure we’re in the right place at the right time that our ideal buyer is evaluating solutions is key. . Rena Gadimova – Senior Content Marketing Strategist at Adobe. Ross Simmonds – CEO at Foundation. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90