Case Study Content Demand Generation Marketo White Paper 
Walker Sands
FEBRUARY 8, 2022
That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. Walker Sands also developed a content and technical SEO strategy to improve Sendbird’s search rankings, which included ongoing SEO health check reports.
PathFactory
JUNE 29, 2020
To achieve this, I want to introduce you to a tactic that will garner more repeat engagement from the leads you’ve generated from any channel. Using this method, we were able to encourage our most engaged leads to come back to our content for an additional 183% more engagement. How to make it happen in PathFactory + Marketo.
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Vidyard
NOVEMBER 18, 2016
Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!
The Point
FEBRUARY 14, 2012
A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
Walker Sands
JULY 16, 2019
According to TOPO’s 2019 Account-Based Benchmark report , one in five accounts targeted through ABM created a new sales opportunity, far surpassing success rates for traditional mass marketing and funnel-based approaches. Define your voice – ABM lets you target specific customers with content that speaks directly to them.
Adobe Experience Cloud Blog
OCTOBER 26, 2010
Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. How can they do this with limited content marketing assets? What can they do?
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