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Industrial Marketing Today
JUNE 29, 2010
One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.
Industrial Marketing Today
SEPTEMBER 13, 2010
In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.
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Industrial Marketing Today
JULY 23, 2010
Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.
Industrial Marketing Today
MAY 11, 2011
For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Highlighting completed projects and a few case studies seem to be the norm. Building thought leadership with technical content. There is very little to differentiate one from another.
Industrial Marketing Today
OCTOBER 10, 2011
One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. After all, why would you create a site that no one can find?
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