Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Launch Marketing

SEPTEMBER 26, 2018

Crafting and carrying out a content marketing strategy continues to be one of the top marketing challenges of organizations that we work with. While getting the right marketing content to the right people at the right time is easier said than done, it can be done nonetheless and doesn’t have to be a highly difficult endeavor.

Webinar Metrics 67

Webinar Metrics Marketing & Strategy B2B Work Management 67

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. 84% of people expect brands to produce content ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Current customers may be under-valued.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. Customers dont understand how software vendors work. Enterprise Content Management: From Strategy to Solution. Enterprise content management (ECM) has become an important competence and infrastructural technology, particularly for large and medium-sized organizations. Podcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Content Marketing Institute

MAY 11, 2018

You have 88,000 employees and nearly 400,000 customers. In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Set a clear goal.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Case studies.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

markempa

MARCH 2, 2007

« On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Sales people need to spend their time selling, not building content and messaging. Remember: The first impression matters.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. marketers have obtained at least one new customer through LinkedIn. Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. marketers have obtained at least one new customer through LinkedIn. Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100