ClearVoice

APRIL 23, 2019

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The good news is, there’s a content gold rush going right now, and people with solid writing skills can find work in every field from tech to CPG to real estate to automotive.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Golden Rules for Building Trust through Content. Keep your content marketing separate and distinct. Publish with consistency. Invest in quality content.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Thinkers360

FEBRUARY 28, 2024

Active and engaged: Identify individuals who actively publish content, participate in industry discussions, and maintain a strong online presence. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. These multiple touch points online ensure that your content and brand is being seen by multiple people, where ever they may be. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

ClearVoice

AUGUST 17, 2020

Your content ideation, execution and project management isn’t playing out the way you’d like. You can virtually expand your team (temporarily or long-term) with creative pros who live and breathe content marketing. Additional concerns included: Needing help with content creation. Putting out content consistently.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

SmartBug Media

MARCH 25, 2020

Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. Show audiences the value of your product or service (case study). Increase customer retention (training). Deciding on Webinar Content.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. We talk about content.

Top of Funnel 59

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 59

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Bluetext

JULY 16, 2019

Their expertise is in security and data protection, not press relations. Employing a marketing agency will ensure your firm is properly prepared to speak to the press by…. A third-party agency perspective will provide balance to ensure messaging sounds both competent and comprehensible to customers with minimal subject knowledge.

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

SugarCRM

DECEMBER 11, 2013

Social Publishing. White Papers. Case Studies. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour. How to Customize Emails Without Being Creepy. News and Press. Auto Nurture. Event Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. Well, how long have you been in business?

Social Media 80

Social Media Media Internet Marketing Google 80

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads!

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts. What Is Content Marketing Strategy?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. We already have a significant amount of content on our site. Let your customers do the product plug.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Trade Press Services

APRIL 8, 2024

In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Furthermore, four out of five respondents to a Litmus study of over 2,000 marketers said they’d give up social media initiatives before giving up email marketing. Collaborate on webinars and podcasts to reach new audiences.

Email Marketing 90

Email Marketing Work Management Marketing Management Planning 90

Marketing Insider Group

FEBRUARY 8, 2021

Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” It’s a long-term customer relationship.

Paid Search Agency 335

Paid Search Agency Top of Funnel Content Marketing Companies 335

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

The ROI Guy

OCTOBER 11, 2010

Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. navigation, placement of content, imagery, etc.) Basically, content marketing is the art of communicating with your customers and prospects without selling.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How does a Marketing Team use a Case Study? Get Customers. Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

APRIL 21, 2023

The goal of every content marketing campaign is to create a win. In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind. What is a content marketing win? The result is press coverage and thousands of social media shares.

Paid Content 105

Paid Content Work Management Content Marketing Marketing Management 105

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Why you need to create a content plan.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Martech

AUGUST 10, 2023

When done right, it can enhance audience engagement and maximize the impact of your content. Find out how to optimize your posting schedule with the following case studies and best practices. Balancing consistency and evergreen content is key. Don’t sacrifice content quality for quantity.

Optimization 96

Optimization Burn Rate Enterprise Management Case Studies 96

Online Marketing Institute

JULY 31, 2012

White Papers. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” It’s also simple to customize.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. What types of content and topics are they interested in? How do they consume content? It takes you longer to write and publish the blog post, and you don’t get much traffic from it the first week.

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272