nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Ambal's Amusings

OCTOBER 23, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Dare to Give a Case Study Customer a Deadline? Casey has highlighted the subtleties of how to push the customer to act upon a deadline.

Case Study 100

Case Study Case Studies Gartner Paper 100

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Varicent

APRIL 20, 2017

Essentially, it’s talking to the right people at the right time, and deploying a variety of content as the basis of continuing conversations. In the clever model devised by Terminus CMO Sangram Vajre, you can see that, from the outset, the “content” needs to be personal. So strictly promotional content will be much less prevalent.

Account Based Marketing 40

Account Based Marketing Top of Funnel Conversion Demand 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

accelerate agency

APRIL 12, 2023

To achieve this, it’s vital to understand who your potential customers are, where to find them, and how to engage with them in a way that works. In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Heinz Marketing

SEPTEMBER 3, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. We’ll publish similar highlights here for upcoming episodes. And they know the content that we put on the stages. Paul: Set the scene, I show up, and my customer’s naked. Paul: Yeah, exactly.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. It is our goal as marketers to provide our customers with the right resources at the right time to help make their journey easy and fruitful. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

WebMarketCentral

JANUARY 28, 2009

Most important, however, are the words of actual customers. Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content4Demand

JANUARY 31, 2023

Buying committee content can help persuade each stakeholder in the B2B buying group. Buyer’s journeys are now buyer-driven with lots of self-serve content. As marketers, we still have the challenge of offering them content that drives them through the funnel to become sales opportunities.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

Chris Koch

FEBRUARY 5, 2010

This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Cashing in With Content (a classic by David Meerman Scott). Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Oktopost

SEPTEMBER 6, 2022

And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers. Are they a customer of your competitor? Why not make use of templates – like this free PandaDoc branding proposal template – to ease the creation of hyper-targeted content for different buyer personas. Let’s dive in.

Work Management 62

Work Management Marketing Management Buyer Personas B2B 62

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. It’s time to connect your content efforts to real results. Measure the Health of Content Production.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

B2B Digital Marketer

OCTOBER 19, 2020

There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 10:37 – Automating content repurposing. More episodes on B2B publishing: How to Leverage Data in B2B Digital Marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Valasys

DECEMBER 20, 2019

The B2B world is transcending publishing the envelope for all it can be. The marketers are increasingly operating from a place to improve the customer experience in an experience-driven economy & most of them aim to improve the traditional ways of customer experience management.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Sponsored Content. Sponsored Content ads come in three different formats: Single ad. That is, if you use it right. Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you ! Content loading. .

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

After four weeks and 15 intense battles, a champion has been crowned - interactive widget is the ‘2014 SnapApp Content Marketing Madness Champion’. Informative video had just beat out the content wild card in a tightly contested matchup and was going into the semi-final battle with a full head of steam.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Focusing on the customer experience. But there’s one great reason to change that and collaborate on new technology investments: customers.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59