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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

On the other hand, marketers consider influencer content a more effective form of content when it comes to promoting a brand on channels other than social media. Coca-Cola was perceptive in attracting that audience and angled it content to capture the teenage group. All rights reserved.

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Guest Posting: Still An Important Part of Your Digital Marketing Strategy

Online Marketing Institute

However, this also works on your side by exposing your content to readers who will engage with your content and regard you as a go-to person for information they need. When they need more content, they will consider reaching out to you again. The result? You get to establish a good relationship with your fellow bloggers.

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9 Tips to Manage Your Business Reputation With Social Media

Online Marketing Institute

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. Also, publishing positive news about your brand is a snap because you manage these platforms yourself.

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The Three Biggest Mistakes Companies Make with B2B Websites

Online Marketing Institute

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. The main focus was the printed product brochure.

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Navigating Gated Content in eCommerce Marketing Strategies: 2024

Huptech Web

Table Of Contents Introduction Strategy We Keep Talking About – Gated Content! Which One Should I Choose – Gated or Ungated Content? Examples of Gated Content in eCommerce But, What is the Right Time to Gate Content? Customers often desire personalization in their interactions with businesses.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

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SEO 2022: The Most Important Strategies and Tactics

ClearVoice

If you want your content to show up and continue ranking well in 2022, there are a few strategies and tactics you’ll need to work on. Essential SEO strategies include keyword research, content creation and optimization, and link building. After all, customers use search engines to find solutions to their problems.