SmartBug Media

DECEMBER 11, 2019

Once your buyer enters the sales funnel—the buying process that will bring him or her from lead to customer—it’s critically important to qualify and nurture him or her along the way. Building trust with quality content in order to educate and inform will help keep him or her around for the long haul. White papers.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

Thinkers360

FEBRUARY 28, 2024

Active and engaged: Identify individuals who actively publish content, participate in industry discussions, and maintain a strong online presence. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

LeanData

AUGUST 3, 2015

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

Heinz Marketing

MAY 29, 2023

To me, I hear that, and I think that’s a problem, especially in enterprise sales, especially in highly considered purchases where you can have all the information in the world, you can have virtual demos, you can have all the literature about case studies and everything else but I still kind of want to hear from someone.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

DivvyHQ

MAY 8, 2019

In this case, keynote speaker and author Michael Brenner recognized that his team at Marketing Insider Group needed a beefier solution to manage a new content service. I met the founders of DivvyHQ years ago at Content Marketing World (ask me about it – it’s a good story!) and I have been big fans of their content.

Paid Search Agency 88

Paid Search Agency Enterprise Management Work Management Marketing Management 88

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Heinz Marketing

MAY 29, 2023

To me, I hear that, and I think that’s a problem, especially in enterprise sales, especially in highly considered purchases where you can have all the information in the world, you can have virtual demos, you can have all the literature about case studies and everything else but I still kind of want to hear from someone.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

SmartBug Media

MARCH 25, 2020

From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

Heinz Marketing

MAY 29, 2023

To me, I hear that, and I think that’s a problem, especially in enterprise sales, especially in highly considered purchases where you can have all the information in the world, you can have virtual demos, you can have all the literature about case studies and everything else but I still kind of want to hear from someone.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Ranking 100

Biznology

FEBRUARY 29, 2012

Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends. What customers and prospect are talking about on social media gives companies valuable insight into customer needs, issues and trends.

B to B 80

B to B Social Media Media Thought Leadership 80

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

DivvyHQ

JULY 16, 2019

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels. Why not pull those cold website visitors into a segmented nurturing funnel, plant some seeds of trust and turn them into a loyal customer down the road? You can do a lot more than hope.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? Question 3. You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

accelerate agency

APRIL 12, 2023

To achieve this, it’s vital to understand who your potential customers are, where to find them, and how to engage with them in a way that works. In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. My own business depends on creating blog content that outranks my competitors. You can easily customize your blog with plug-ins and themes. Configure your blog with a custom URL structure.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

SugarCRM

DECEMBER 11, 2013

Social Publishing. White Papers. Case Studies. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour. How to Customize Emails Without Being Creepy. See A Demo.' Auto Nurture. Event Management. Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Salesforce Marketing Cloud

JANUARY 5, 2024

Often confused with inbound marketing, inbound sales come from customers who reach out — usually because of content marketing, SEO, social media, events, or referrals. Inbound sales vs. outbound sales Inbound sales are customer-driven. ” The best part: They became one of my customers — a win all around.

Top of Funnel 52

Top of Funnel Practices Webinar Metrics Best Practices 52

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.

Top of Funnel 110

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

The ROI Guy

OCTOBER 11, 2010

Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. navigation, placement of content, imagery, etc.) Basically, content marketing is the art of communicating with your customers and prospects without selling.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. In addition, written content is often preferred by the older and wealthier demographics who are more likely to have decision-making power.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Terminus

SEPTEMBER 30, 2020

Many businesses leverage content marketing as a powerful tool for generating leads, growing organic traffic, and educating audiences. It’s common to see much of the focus around content revolve around how it can help grow your business externally. Where, exactly, does content fit into all of this? Let’s get started.

Sales Management 59

Sales Management Top of Funnel Tips Case Studies 59

ClearVoice

APRIL 22, 2022

The “customer journey” is a term that marketers often use to lead total strangers along the path to selling them a product or service. Are you creating the right #content for each funnel stage in 2022? Once you’ve built a relationship with a new customer, you need to prove that they made the right choice continually.

Top of Funnel 119

Top of Funnel Work Management Digital Marketing Funnels Best Practices 119

ClearVoice

AUGUST 30, 2022

All you need to do next is give them fantastic content that nurtures them through the funnel until they sign on the dotted line. The path to close looks different for almost every customer, especially in B2B sales, thanks to its longer, more complicated sales cycle. ClearVoice Infographic: Driving Sales With Content.

Lead Ranking 52

Lead Ranking Top of Funnel Marketing Qualified Leads Sales Qualified Leads 52

LeanData

JANUARY 14, 2022

With apologies to William Shakespeare, when it comes to marketing content collateral, “To gate or not to gate, that is the question.”. Gated content versus ungated content has been a topic of conversation – and sometimes fierce debate – since the advent of digital marketing. What is gated content?

Sales Qualified Leads 98

Sales Qualified Leads High Quality Lead Content Landing Pages 98

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Why you need to create a content plan.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Optinmonster

MARCH 13, 2024

Some OptinMonster customers report improving their conversion rate by as much as 600%. For instance, triggering an Exit-Intent® popup can help you recover customers who are about to leave your website or abandon their shopping carts. The content that you behind sign-up forms or paywalls is called gated content or lead magnets.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Heinz Marketing

MAY 11, 2020

It’s a lot of change– changing how they communicate with customers, changing their content strategy. So for customers, we gave them free product. So we wanted to basically give this product to all of our customers for free. Kevin walks me through the many changes and pivots they have made in recent months.

Top of Funnel 80

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 80

ClearVoice

AUGUST 14, 2023

This creates an opportunity for cybersecurity companies to educate their audiences through helpful, informative content — and increase adoption rates for their solutions while they’re at it. Prospective customers develop a positive perception of your brand , making them more receptive to your offerings.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Content Marketing Tools.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106