Navigate the Channel

JULY 13, 2023

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 120

Email Marketing Planning Paid Search Agency Open Rate 120

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Company Size & Location. More Information.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

ClearVoice

AUGUST 25, 2023

Good content marketing is designed to educate, entertain, or inform the target audience. It also drives more traffic to your website, as Google’s latest updates tend to favor sites that demonstrate authority and trustworthiness. Are they buying the product for themselves, their company, or a family member?

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. May: Publish a Case Study or Two.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. Video White Papers Show Off Companies. What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Hubspot

JUNE 29, 2023

Captive agents sell insurance for only one company. Independent agents represent multiple insurance companies. Excellent Work-life Balance Many insurance companies offer flexible work arrangements that give you a good work-life balance. These underscore why knowing a company’s compensation plan before working with them is vital.

Peer-to-peer 66

Peer-to-peer Ad brokers Burn Rate Budget Programs 66

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. This tactic is especially effective for smaller companies. If done right, however, video testimonials can be a powerful tool, and you can see a great example of this on Bay Alarm Medical’s site.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Company news announcements. Is there a gap in newsletters or free information being provided to people in your industry? Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Hubspot

DECEMBER 21, 2020

If you're not aiming for the reader to take a specific action and instead just want to send a general update, like a company announcement, you'll want the copy to easily and clearly communicate the core of your message to your reader. If you ever have any questions please feel free to contact us at [Contact information]. Introduction.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Circle Studio

JUNE 27, 2019

Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. Making sure that your content is targeted and relevant to the people you want to reach is critical to the success of your site. Conduct a website content audit.

Marketing Websites 133

Marketing Websites Top of Funnel Thought Leadership Content 133

Business Brainz

FEBRUARY 5, 2022

A well-designed account plan combines all the important information , its financials, competitors, strategic priorities, and newer developments in the account and industry. And, where should they look for information? Annual and quarterly filing to reveal financial and strategic information about target accounts.

Planning 52

Planning Ad Building SWOT Case Study 52

ClickZ

FEBRUARY 13, 2020

You can usually discover this through a demo, or by looking through a vendor’s documentation. Most companies are more than happy to tell you about their capabilities, so this is actually one of the easier parts. Look for case studies, ask for references, and make sure that they can prove an ROI you’d be happy with.

Vendors 87

Vendors Customer Satisfaction Case Studies Case Study 87

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Did they hear about a poor experience with your company through a colleague? Take a URL from a blog post on your site that you know the lead visited.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Seismic

JULY 20, 2020

Unlike many analyst reports [which we also love], G2 puts the customer first and helps buyers make more informed purchases by providing access to more than 1 million user reviews. I can] learn more about my target audience, read use case studies, whitepapers and other materials my org deems valuable. [I

Enterprise Management 95

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 95

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. With almost 4 billion people using social media worldwide though, it’s increasingly important for companies to have an official social policy.

Social Media 116

Social Media Rules Media Guidelines 116

Navigate the Channel

NOVEMBER 15, 2022

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in ecommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the e-commerce market has plenty of room to grow and could increase from $3.3

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Atomic Reach

MARCH 15, 2019

Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. For example, the insights gained could reveal which content a company should promote and the best ways to do it. That's where content intelligence comes into the picture.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Hubspot

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. Social media insight and engagement information for similar offerings. Partnership.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? This can be a daily, weekly, or monthly schedule.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Outsourcing lead generation services can save you time and money.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Optinmonster

JANUARY 18, 2024

You can use OptinMonster’s on-site retargeting for this. Totango’s data shows that 41% of companies offer free trials under the 30-day range. recommends that 99% of B2B SaaS companies should offer a 14-day free trial or less. Include all the price information on the optin free trial signup page. Many others don’t.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Organization Research 102

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Those who choose to make all Web content freely available, with no registration required, do so in the belief that it puts information in the hands of as many potential customers as possible.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

NetLine

JULY 5, 2023

Do you want to know why some companies are up to 59% more likely to get their customers engaged? For instance, let’s imagine we have an operations manager at a manufacturing company, who recently opened up its 5th warehouse. This can also include info about the company, the industry they in, and more.

Intent 98

Intent Work Management Marketing Management Business 98

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. I thrive at Agile companies that share these values.”. Area of expertise: Information security . Cloud migration .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

OCTOBER 22, 2020

Since there are typically more stakeholders involved in B2B purchases, B2B marketing automation also works to provide action-triggered information that can help influencers educate their decision-makers. Delighting site visitors, leads, and customers with customized content.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

EveryoneSocial

OCTOBER 13, 2020

According to Corporate Visions , You need roughly 3x the number of slides to communicate the same amount of information in a virtual conversation. This doesn’t mean include 3x more overall information, just reiterate the important information again. . Download the case study. . Challenges of Virtual Selling.

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Convert

JANUARY 10, 2023

In the end, you’ll be in an informed position to calculate your CRO agency prices. Others, in this case, could be clients you did free work for or yourself (with evidence, of course) working on your own sites. Maybe even add a required case study/social sharing clause into the contract. Now to the numbers….

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 52

Optinmonster

DECEMBER 2, 2020

OptinMonster does this by helping you craft the perfect optin campaigns for your company’s goals with pre-built templates that make your campaigns look stunning. In other words, Convert Pro will use your site’s bandwidth to work the way you want it to. In short, it helps you convert your visitors into leads and customers.

Tools 78

Tools Bandwidth Paid Search Agency Lead Generation 78

SmartBug Media

JULY 10, 2019

Some strategies are very well suited to reach SMBs, but those same strategies just may not carry the same weight when you’re going after Fortune 500 companies. Three Considerations to Inform Your Marketing Action Plan. When this comes up, it’s helpful to have a few case studies in your back pocket. Longer sales process.

SMB 67

SMB Planning Marketing Plans Allocation 67

ClearVoice

AUGUST 17, 2020

Whether you want to invest in one quarter or one year, you can enjoy a documented strategy, content plan and analysis of the campaign’s success to evaluate the ROI of your marketing dollars. This strategy then informs your content plan and production. Challenges solved: 3 teamlancing case study highlights.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Optinmonster

FEBRUARY 27, 2023

Welcome Popup With Countdown Timer Goals: Email signups Incentive: Special offers and updates on new products Special Features: Countdown to next newsletter PodBike is a bicycle company that has reinvented the velomobile with its FRIKAR e-bike. Check out the case study to see what else they did to get such great results!

Examples 72

Examples Intent Click Rate eCommerce 72

Leadspace

AUGUST 15, 2019

They need information presented differently. It’s less about friends vouching for a consumer brand they love, and more about companies vouching for a product that changed how they do business. Business White Papers and Customer Case Studies. A company blog is another great tool. So, what’s the problem?

Webcast 48

Webcast Business Case Studies Case Study 48

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. – Case studies (65%). Companies spend, on average, 25% of total marketing budgets on content marketing. And use video. – Videos (63%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

GreenRope

OCTOBER 24, 2017

Content is crucial for B2B companies to inform, educate, and sway their target audiences. You need to carefully plan out what types of content you should create so that you’re able to provide valuable information to your audience. Create Informative and Valuable Blog Posts. You can use the Check Moz tool for this.

B2B Sales 40

B2B Sales B2B Marketing Marketing Strategy Marketing & Strategy 40

GreenRope

OCTOBER 24, 2017

Content is crucial for B2B companies to inform, educate, and sway their target audiences. You need to carefully plan out what types of content you should create so that you’re able to provide valuable information to your audience. Create Informative and Valuable Blog Posts. You can use the Check Moz tool for this.

B2B Sales 40

B2B Sales B2B Marketing Marketing Strategy Marketing & Strategy 40

GreenRope

OCTOBER 24, 2017

Content is crucial for B2B companies to inform, educate, and sway their target audiences. You need to carefully plan out what types of content you should create so that you’re able to provide valuable information to your audience. Create Informative and Valuable Blog Posts. You can use the Check Moz tool for this.

B2B Sales 40

B2B Sales B2B Marketing Marketing Strategy Marketing & Strategy 40