Remove Case Study Remove Companies Remove DemandBase Remove Information Remove Marketo
article thumbnail

Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

but what if you could know who is looking to purchase a solution that your company happens to sell? According to ZoomInfo.com, its database has more than 106 million companies profiled. ZoomInfo can provide business details such as email addresses, phone numbers, company types, addresses, EINs, and more. Demandbase.

article thumbnail

Five examples that demonstrate the value of AI for B2B marketers

ClickZ

The updated graphic attempts to map more than 8000 companies across six marketing categories and does, in fact, look like the map of a strange new world. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Drive growth with account-based marketing

Martech

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). beforehand.

article thumbnail

The Definitive guide to Account-Based Marketing

Unbound B2B

It is important to identify the decision makers of your targeted companies and find ways to engage them. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. In the case of snowflakes, it was that prospects are not that important.

article thumbnail

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

article thumbnail

Field Report: What’s Hot in Content Marketing

Adobe Experience Cloud Blog

All of us marketers know the story by now — we live in a world of information abundance, which means our buyers hear more marketing messages than ever, and are therefore more likely to ignore marketing messages than ever. Get case studies. ” Important note: better is different than louder. . Present data.