Writing on the Web

JANUARY 26, 2012

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. The challenge is to present all the services to readers, while maintaining the focus on them and their problems.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

OCTOBER 28, 2015

Your blog or website should have client stories , case studies and testimonials everywhere to tell your clients’ experiences with working with you, your products and services. Your blog (or website) should have a well-crafted bio or About page , which tells your back story, who you are, and why you care.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

JANUARY 31, 2014

Add some current research, a survey, some case studies and compelling stories, and your expert ebook takes on a life of its own. This may be easier to do with help from a ghost writer or content editor. Your speeches can form the skeleton of your expert ebook.

Case Study 100

Case Study Case Studies Conference Template 100

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. The challenge is to present all the services to readers, while maintaining the focus on them and their problems.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JANUARY 30, 2014

These posts probably have a mixture of case studies, personal stories and research. It may be a case of organizing them according to a logical flow. Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? testimonials. analyst support.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100