Chris Koch

APRIL 10, 2009

Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

SEPTEMBER 17, 2010

The theme (as opposed to an ad slogan) is something that IBM’s marketers can use in many different channels, like social media, and sends a clear signal to the organization that Palmisano probably won’t complain if you decide to write a few post about the intersection of green and efficiency on your blog.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

MAY 21, 2010

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come And just as our traditional thinking about qual forms is failing, so will Facebook’s personal-information-as-currency model. come at a price.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

APRIL 30, 2010

B2B mobile marketing case studies. Of course, the Blackberry is the quintessential timeliness mobile app. Is there any aspect of what you do that customers would want to be alerted about the moment it happens? At the MarketingProfs event next week, I’ll have two panelists who have sprouted shoots from the tree.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JANUARY 29, 2010

No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. And the multimedia possibilities mean that subscribers to the New York Times might be willing to pay for that embedded video interview with Lady GaGa.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. And the multimedia possibilities mean that subscribers to the New York Times might be willing to pay for that embedded video interview with Lady GaGa.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

DECEMBER 16, 2010

The report is a combination of the reporting I’ve done here on this blog, case studies of social media that I’ve done for ITSMA, and two surveys that we’ve done at ITSMA over the past three years. This week, we released my ITSMA Special Report: “How to Fit Social Media into your Overall Marketing Strategy and Make it Stick.”.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Media 100

Chris Koch

DECEMBER 28, 2010

We did some case studies at ITSMA this year that showed that companies could easily blow up half their offices and do away with most of their administrative and bureaucratic structures without a single customer noticing. External social media marketing is more important than internal social media collaboration.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

FEBRUARY 5, 2010

It will be a case study of your offerings in use, or it will in fact be a brochure. That relationship is deepened through a coordinated, multistep campaign with successively more intimate communications over time. But it won’t be thought leadership, because it will no longer be about ideas.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

JULY 9, 2010

Case studies are great for building trust, but they don’t do something that video games do by default: put the user at the center of the experience. It’s hard to utter thought leadership in the same breath as video games, avatars, and conversation balloons, but all of these pieces have converged. Think about it.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management Cross-Selling 100