Five Strategies You Can Use Right Now for Better Email Marketing Personalization
Webbiquity
SEPTEMBER 28, 2022
Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization?
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