Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. The below questions can help you identify the right place to start. An email marketing expert can help optimize each part of your funnel. Are We Ready to Improve/Add Email?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

SmartBug Media

NOVEMBER 8, 2021

There are two types of marketing email suspensions: Email deliverability protection system : This detects excessive hard bounces, unsubscribes, spam reports, blocklisting, or abuse complaints. So, you might be wondering, “How can I avoid this?”. Here are my top four email validation tools and how you can leverage them.

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Validation Tools CAN-SPAM Hubspot 98

ConvertKit

JANUARY 15, 2021

Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Four out of five marketers say they’d rather give up social media than email marketing ( Litmus 2020 ). No problem: you can easily update emails up until the moment they’re sent. Marketo 2018 ).

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Statistics Email Marketing CAN-SPAM Planning 130

SmartBug Media

OCTOBER 30, 2019

Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. But what’s a better use of your time: Selecting the right tool that can help optimize and improve your performance? Source: Marketo). Social media.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Optinmonster

JANUARY 24, 2024

As Marketo says, “It’s difficult to overstate the importance of maintaining a robust email marketing strategy or the value of the marketing metrics you use to maintain it.” By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 88

Email Marketing Planning Open Rate Click Rate 88

Adobe Experience Cloud Blog

JANUARY 3, 2017

With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

AUGUST 9, 2017

At Marketo, we use The Four U’s of Subject Lines , a very helpful acronym that we picked up from Copyblogger to help determine if our subject lines are ready: Useful: Is the promised message valuable to the reader? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Adobe Experience Cloud Blog

MAY 15, 2017

One particularly impactful way to increase the reach and effectiveness of your content is through employee advocacy: getting employees to share your brand’s content through their personal social media channels. If you already have a social media policy, make sure that it is widely distributed and accessible. Nielsen ).

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

SmartBug Media

APRIL 4, 2022

Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. Read on for more ways you can use intent data as a marketer. What Is Intent Data?

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Intent Data Intent DemandBase Account Based Marketing 98

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

Are we using technology to automate processes that can free up time for our marketers to be able to think more strategically and holistically? Many marketers today excel in mainstay digital channels like email and social media. New anti-spam and data acquisition laws necessitate earning the trust of your audience.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies. Why is it important?

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Adobe Experience Cloud Blog

JULY 12, 2019

That’s why effective modern marketers can continue to connect the dots from their email campaigns to quantitative ROI. They trash your brand to friends and maybe even on social media. Email can be a high-stakes game if you play it in an obnoxious way. But consumers still open their email 20 times a day on average.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0% from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

MAY 3, 2017

You can use social media to ask for email subscribers, use a blog or other content to capture email addresses or use any of a plethora of lead capture platforms that integrate with your engagement platform , such as SumoMe or Justuno. You can only truly learn the intricacies of this audience through your own communication with them.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 28, 2015

Remember George Burns and Gracie Allen singing the praises of the heavenly canned meat product, SPAM? I can still remember E.T. A Look At Sponsored Content in the Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is South Park Onto Something?

Television marketing 48

Television marketing Media Thought Leadership Cross-Selling 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power.

Social Media 48

Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

DECEMBER 22, 2015

Due to smarter spam filtering algorithms and features like Gmail’s category tabs , your emails may not even make it to the recipient’s primary inbox, let alone get seen. You can create nearly all of the same effects with code as you can with an image-based button, depending on your email recipient’s browser, email client, and device.

Email Marketing 48

Email Marketing CAN-SPAM Click Rate Marketo 48

Adobe Experience Cloud Blog

OCTOBER 31, 2017

How can marketers stay ahead of Facebook’s changes, should the two newsfeeds roll out globally? What organic best practices can we utilize now to make sure we’re thinking ahead? What differentiated Facebook from search engines was the fact that you can like a page. ”— Lisa Marcyes , Senior Social Media Manager.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

MAY 19, 2017

That’s why, if you craft your message right, you can get a much higher CTR than on other advertising platforms. Another benefit is that Quora is an excellent SEO tool —you can explore what people are searching for. Furthermore, you can always redirect users to your site in your answer to read a more detailed description.

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. As “thinkers” and “doers,” they can propel the organization to success on both fronts and earn credibility for the marketing team. As you start realizing the productivity benefits of your platform, you can scale your business and grow your team.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. That way, you can find what you’re looking for FAST.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

They receive enough spam and junk mail as it stands. While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. So how can marketers get in the game? Go Virtual. The other extreme is to double down on digital and go virtual.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Only B2B

JANUARY 24, 2018

As the image and the title can make all the difference! Slideshare allows anybody to upload a slideshow that any visitor can download to use. It’s not enough to simply post up links to your content in order to avoid being accused of posting spam. reddit.com/r/sideproject. reddit.com/r/launchpages. reddit.com/r/entrepreneur.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. In my previous role, I’d handled marketing operations and demand generation.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing Automation Services Marketing Management Lead Ranking 48

The Effective Marketer

JULY 30, 2012

If you’re in college (or know someone who is), there are things you can do now so that you don’t flunk the next marketing job interview. Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about).

Education 100

Education Marketing Automation Services Work Management Planning 100

Adobe Experience Cloud Blog

FEBRUARY 24, 2014

As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. You can often cut costs by trading. Targeted Sends.

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Cost Per Thousand Lead Ranking Leads Lead 48

Adobe Experience Cloud Blog

JULY 22, 2016

Avoid adding promotional language in the subject line or your email could be flagged as spam. While the CAN-SPAM act allows a transactional email to be used for promotions, the message of the email should primarily be transactional in nature. You can also use order confirmation emails to ask your subscribers for referrals.

Email Marketing 48

Email Marketing Cross-Selling Phishing Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. If executed correctly, all three can work together to form a smooth, positive experience. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Unsubscribe Rate.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Adobe Experience Cloud Blog

MARCH 1, 2011

by Andrew Spoeth This post is a follow up to our earlier post titled Frequently Asked Questions about B2B Social Media. It is based on one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success. Can you speak to this?

Social Media 48

Social Media Media B2B Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Your buyers are shifting their attention to authentic content from people with similar views who they can trust in their buying decisions.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Atomic Reach

NOVEMBER 16, 2018

Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this. There are many email marketing platforms that your team can leverage.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

Adobe Experience Cloud Blog

APRIL 17, 2013

You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Common Spam Signatures to Avoid. You don’t want the end up caught in spam. Flash or rich media. Viewable mobile link is present.

Design 48

Design Deliverability Privacy Policies Phishing 48

Zoominfo

MAY 21, 2020

Before writing your sales email, identify 2-3 key findings that you can mention and tie your value prop to. If a 60% response rate and 80% rate of engagement sound good, read on for a process-oriented approach you can use to get similar results. Even our customers—armed with direct-dial phone numbers —can struggle to connect.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 9, 2017

If your respondents select “Never or almost never,” you can send them directly to the end of the survey and thank them for their time. One thing that can really pique their interest is if they “run into you” all over the internet. You can even send surveys via SMS. Several times a day. About once a day.

Response Rate 48

Response Rate Customer Surveys Effectiveness Peer-to-peer 48

Adobe Experience Cloud Blog

DECEMBER 22, 2009

Spam, oh how we hate spam. But Mother London's Honest $10000 Spam made it fun with this spin on spam made to make every email recipient rethink their junk mail. This card from CollectiveIntellect captures the social media frenzy going on with their company holiday card? Media Logic Make a Joyful Noise.

Resource Management 48

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48