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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. And just like any tough job, lead generation requires the right tools–even for professional marketers. The key to lead generation software is that leads are collected without any ongoing manual work from you.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. A tool with great features but a bad user experience can increase full adaptation time by an entire quarter. In other words, email marketing works if you work it! Follow email marketing compliance.

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Top 5 Tips for Creating Effective Forms

Hubspot

This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. You can grab your free copy of the full ebook here. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. Connect with HubSpot :

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11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List

Hubspot

When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer.

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11 Simple (But Critical) Tips for Creating Better Landing Pages

Hubspot

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.

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4 Ways to Address Privacy Concerns in Your Marketing

Hubspot

While this app is somewhere on the spectrum of awesome and creepy (we're leaning toward creepy), it brings up an important question to ponder: where do we draw the privacy line? And while inbound marketers are taught to be open and engaging on the internet, privacy is still a major issue, especially to your prospects and customers.

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13 Simple (But Critical) Tips for Creating Better Landing Pages

Hubspot

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.