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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them.

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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

We’ve spent over a decade helping our customers build the best email lists possible, and we’ve learned a lot of tricks and nuances along the way. Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email.

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B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words

Heinz Marketing

Can You Create a Meaningful Experience in a Virtual Conference? Some helpful advice for creating a meaningful virtual conference that will stand out in the crowd of virtual conferences these days. Groupthink can be more common in this new virtual world, here are some ways to promote more creative thinking instead.

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

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4 emails that customers will love — and help them love you

Martech

It is if your products and services are better than anyone else’s for the price. You can probably guess where I’m going with all of this lovey-dovey chat. You can probably guess where I’m going with all of this lovey-dovey chat. But you might not realize how email can drive that relationship.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.