Why plain text emails are still valuable in 2021 (and how to make them look strong)
Litmus
APRIL 29, 2021
A plain text email template you can start with. There are a number of reasons why: Spam filters like to see a plain text alternative. HTML-only emails are a red flag for spam filters. Smart watches, gaming devices, and voice assistants are all likely to use plain text emails over HTML when displaying or reading emails to users.
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