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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they heck a blog post, your boss, or your ESP's documentation is talking about.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Just a few spam complaints can land an email service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of email sent is extremely low. Filtering software searches for keywords and other indicators that identify the email as potential spam. newsletters).