Optinmonster

APRIL 13, 2021

Do you want to engage your audience and build relationships with them through newsletters? Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. However, to make your newsletters a success, you’ll need the help of plugins and tools.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. The CAN-SPAM Act is serious. With over 4.3

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

SendX

NOVEMBER 10, 2020

Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. And you don’t want to waste your time, money, and effort on an email that is not opened, read, replied to, or gets sent straight to the spam folder. You can apply a similar approach for the customers who have already purchased.

Email Marketing 360

Email Marketing Planning Tips Paid Search Agency 360

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Detailed personalization is possible only when you can collect as much data as possible from your available resources. By categorizing subscribers, brands can easily send relatable emails to each type of user. Customize subject lines.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

APRIL 26, 2021

Another way to grow your list is to offer valuable content that they’ll engage with. Content-gating is when you require someone to enter an email to access content such as an article or PDF. Do I need to send newsletters? As often as you can without annoying your customers. What does the CAN-SPAM Act say?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. 36 old me still feels waves of imposter syndrome but can pause and reflect for a moment.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Anyword

MAY 17, 2022

Cold emailing can be an incredibly effective way to reach out to new potential customers, as long as you implement each element correctly. With the right combination of well-thought-out subject lines and compelling copy, you’ll be able to catch your potential (and existing) customers’ attention without seeming like you are spamming them.

Copywriting 98

Copywriting eCommerce Top of Funnel Urgency Marketing 98

SendX

OCTOBER 9, 2020

In case you want to test the existence of email marketing, you can check the inbox of your email and see the efforts of the sending brand. Outdated Email List If your brand has existed for years and you have been sending newsletter emails from the beginning, then your database has some old emails that don't have a good answer.

Email Marketing 195

Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 195

Martech

APRIL 5, 2023

For your emails to convert, it takes more than writing a few lines and hitting send. That will allow you to identify what resonates most with your audience so you can create more similar emails. Writing and designing great emails isn’t easy. Spam complaints and fake emails also affect your reputation.

Deliverability 115

Deliverability CAN-SPAM Lead Scoring Lead Ranking 115

SendX

AUGUST 31, 2020

The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? Start Writing Emails with a Free Trial of SendX. Even a sales piece can be entertaining!

Copywriting 151

Copywriting Tips Template Content 151

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Sometimes even in the dreaded spam folder. I’d started writing this blog series to share my learnings before we even figured out what was wrong with our own sends.

Deliverability 95

Deliverability Email Marketing Optimization Work Management 95

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers.

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Outbound Engine

MARCH 25, 2019

Technically, anyone can write something. The question is, do you know how to write something great ? At OutboundEngine, we pride ourselves on writing engaging content for our customers every day. We’re called OE Studio and we stay on top of the latest content research and trends so that you don’t have to.

Tips 45

Tips Work Management Content Marketing Management 45

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

ConvertKit

AUGUST 4, 2021

It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own.

Examples 145

Examples Newsletter Template Landing Pages 145

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. Apart from promotional campaigns, newsletter is another type of email that is sent to the whole list.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. Apart from promotional campaigns, newsletter is another type of email that is sent to the whole list.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. CTAs guide users to their desired destination, which most commonly includes the following actions: Downloading content. Sharing content on social media. Source: Wishpond.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Adobe Experience Cloud Blog

OCTOBER 18, 2017

That’s math anyone can understand and it’s a process that begins with onboarding new customers. Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip. Exclusive Content. Segment and Set Rules.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Do you have any tips on how I can drive up awareness and get more people to subscribe? Newsletters have made quite the comeback. You may have your very own newsletter and are hoping to grow it.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. Think of a local burger chain that becomes a franchise and can’t serve the same tasty burgers anymore.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 246

Newsletter Practices Best Practices Deliverability 246

Litmus

MARCH 29, 2023

We make art, not SPAM! Google Bard is already writing phishing emails. AI is best suited for blog title brainstorming, email engagement , and content outlines, according to a new study. Got more emails than you can shake a stick at? AI can help with that. This isn’t your ordinary email newsletter.

Email Marketing 86

Email Marketing Phishing CAN-SPAM Buzz 86

Outbrain

JULY 29, 2020

A newsletter is a creation that reflects time, creation, editing, and planning. As a result, each newsletter issue is its own product. The newsletter process begins by understanding and defining the benchmarks and goals of the newsletter. Put your newsletter link in your bio on Twitter, Instagram, LinkedIn, etc.

Newsletter 29

Newsletter ROI Generation Click Rate 29

ConvertKit

JANUARY 15, 2021

Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? As a creator, getting your emails opened means writing subject lines that are simple, punchy, and valuable. No problem: you can easily update emails up until the moment they’re sent.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Strong writing comes from strong verbs. Write as if they’re humans. Only then can you tailor an email that resonates. Social proof or case studies.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

ClearVoice

AUGUST 26, 2022

If you’re like most businesses, you work hard to build solid email lists and create brilliant content for your email marketing campaigns. And your worst nightmare is the thought that your emails end up in your customers’ spam folders. So how do you avoid having your marketing emails go to spam?

Email Marketing 52

Email Marketing CAN-SPAM Work Management Marketing Management 52

Optinmonster

MARCH 22, 2024

Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. Zen Habits turned off their comments permanently due to too much comment spam. With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog?

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. This serves as your digital media kit and your full portfolio of content is visible in both your public and private profile.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. How can it be used to help emails reach inboxes? Write and optimize email subject lines. A/B testing.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Content Standard

JULY 1, 2015

In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked well in the past. For a time at the Content Standard, we spent the majority of our days telling original stories to our readers and making those stories available for all inbound readers.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

ConvertKit

DECEMBER 8, 2020

What you need to keep in mind when writing a newsletter subject line. 7 newsletter subject line styles the pros use. How to improve your newsletter subject lines over time. There are a lot of moving parts for creators to manage, and newsletter subject lines can seem small in the grand scheme of things.

Newsletter 145

Newsletter Open Rate CAN-SPAM Click Rate 145

Scoop.it

MARCH 30, 2021

However, it can be quite difficult to achieve success with email campaigns – more so than other forms of advertising. Anybody can post social media content and see a decent amount of engagement from consumers. Sending out email newsletters and regular communications costs money and time. Beautify Emails.

Email Marketing 77

Email Marketing Work Management Marketing Management Paid Search Agency 77