Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. Different preferences you can offer. Irrelevant content.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Predictive Response

JANUARY 7, 2023

Remember: Although you may have a large list of subscribers and a lot of email content to share, it doesn’t mean that you will automatically see a huge turn out with your email campaigns. Your customers will feel more engaged and interested because they will feel connected to the content you are sharing.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Quality: Identify whether the given subject line, pre-header text, and actual email content gets more open and clicks. Step #1: Evaluate the Content Creation Process. Content Creator(s). Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

SendX

MAY 18, 2020

This means that your content has to stand out from the rest in order to draw visitors to your site and get them to click on your affiliate links. Source: Statista Oberlo, a popular Shopify plugin, claims that for every $1 you spend on email marketing, you can expect an average return of $42. But how do you do it well?

Promotion 313

Promotion Email Marketing Urgency Marketing Paid Search Agency 313

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. Show & Tell Nothing explains a concept better than a visual example. What did you miss?

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. Show & Tell Nothing explains a concept better than a visual example. What did you miss?

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

AUGUST 29, 2022

Good news: you can fix your email reputation with these steps. How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. When the content is relevant to the audience, they are more likely to engage. Email bounces.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Start by creating more relevant lead magnets. Guest post by Rahul Varshneya.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Email List Segmentation By narrowing email lists to targeted lists, your audience will find your emails more relevant and focused to their personalized preferences.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Unbounce

DECEMBER 10, 2019

While this cycle can be effective in the short term, it’s just not sustainable. Running campaigns in this way create spikes in traffic that can quickly die out if you don’t invest in ongoing promotion. Evaluation-stage prospects are hungry for details, proof of results, examples, and info tailored to their experience.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Vision6

NOVEMBER 2, 2023

In today’s digital landscape, it can often feel like you need the wind to be blowing in the right direction for everything to go in your favour. This probably has something to do with people being home from work, relaxed, and having the headspace to interact with fun promotional content. But fear not!

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. You can gauge the level of a buyer’s intent through the content they consume. For example: Reading specific articles on your website.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Sprout Social

AUGUST 15, 2023

But how do these tools identify relevant information from the barrage of conflicting data online? An entity can be a word or a series of words such as names of famous celebrities or cities as well as numerical data such as currencies, dates and percentages. For example, in the sentence “Sprout Social, Inc.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Vision6

MAY 1, 2023

Are you looking for a reliable yet efficient way to effectively communicate with your customers without bombarding them with unwanted spam or promotional messages? From order and appointment confirmations to on-demand customer support and payment reminders, they can be integral to any suitable communication strategy.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. It comes after the body content and your email signature. Your mailing address .

Design 94

Design Practices Best Practices CAN-SPAM 94

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. there are a lot of obstacles that can get between you and your intended recipients.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Sprout Social

AUGUST 22, 2023

Social listening tools powered by conversational analytics discover relevant information from thousands of customer comments and conversations within seconds. This enables you to develop successful short-term strategies like relevant discounts and incentives to take advantage of what’s trending. For example, Simpli.fi

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

seo.co

DECEMBER 2, 2022

When it comes to link building for SEO , measuring results can be nebulous. Your links are not diverse, relevant or natural. Your content is doesn’t fit search intent (too long OR too short OR doesn’t answer the user query). Your content is poor in quality or cannibalizes itself with other content on your site.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

SendX

JANUARY 28, 2019

We have written more suitable content for you, here and here and here. Clean your email list Less can be more than enough. Unengaged subscribers opt out (unsubscribe), mark email spam OR block you altogether. Take for example: Your unclean list size of 100k gets a 15% unique open rate. Does this sound counter initiative?

Open Rate 159

Open Rate Work Management Marketing Management Deliverability 159

Vision6

APRIL 25, 2023

Reduced spam complaints and unsubscribes Remember it may be some time before you send your next email so if you don’t communicate at the time of signup, subscribers are more likely to forget they ever joined in the first place. Research shows that personalised emails can achieve up to 26% boost in open rates compared to non-personalised ones.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Litmus

MAY 11, 2021

While it can be tempting to hard code data into an email to see how it’ll look when you’re testing, you need to be sure to switch back to your merge tags when uploading to your ESP and sending. I don’t monitor spam/complaints very closely and honestly don’t know what I would with that data even if I did.

Webinar Metrics 103

Webinar Metrics CAN-SPAM Deliverability Clickthrough 103

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

SendX

FEBRUARY 21, 2020

How can you unlock its full potential and use it to grow your business? Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. Now, let’s talk about what you can do to get the most out of B2B email marketing and successfully scale-up your business.

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

Outgrow

NOVEMBER 8, 2022

Research reveals that one of the highly used forms of content marketing for marketers is email newsletters. The aim of email nurturing is to create a subscriber base that resonates with your company’s content and its values. . A little effort and a lot of thought that goes behind nurturing emails can pay off well in the long run.

Outgrow 59

Outgrow Godaddy Top of Funnel Ad Frequency 59

Predictive Response

AUGUST 15, 2022

You can share news tips and updates on your product, service, or nonprofit. With so many creative tools out there, it can be easy to get lost in the weeds. Building an email newsletter can be time consuming as well. For example: Google Workspaces limits senders to 500 external recipients per message and 3,000 per day.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

ConvertKit

JUNE 16, 2020

Good types of engagement send positive signals to mailbox providers, resulting in a better sender reputation, while bad types of engagement send negative signals that can lower your sender reputation. To promote positive signals, be sure to send relevant and engaging content to your subscribers. Move message to the spam folder.

Deliverability 52

Deliverability CAN-SPAM Ad Frequency Opt-in 52

Content Marketing Institute

JANUARY 11, 2019

While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. An unsubscribe indicates the subscriber chose not to hear from you without reporting your email as spam. You can find out why people unsubscribe. This information can help with an email marketing audit. is within the norm).

Ad Frequency 96

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 96

Optinmonster

MARCH 13, 2023

The field mapping feature in OptinMonster has 2 parts: The Fields block in the campaign builder The field mapping on the Integrations tab Fields Block The Fields block is where your website visitors can fill in their contact information. You can only have one Fields block per view, but you can add lots of different fields within that block.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You can gauge the level of a buyer’s intent through the content they consume. For example: Reading specific articles on your website.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

ConvertKit

DECEMBER 3, 2019

The great part about delivery is that it can be very easily measured! At can place the email in the inbox, spam folder, trash, or even just drop it into thin air. There are numerous factors that will dictate whether a message is placed in the inbox or the spam folder. sending frequency. list health.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Sharpspring

JUNE 10, 2020

If you’ve sent email through other platforms, be sure to export all previous hard bounces, unsubscribes, and spam complaints from that system! You can then import those lists into SharpSpring as Unsubscribed to ensure your team will not accidentally send to problematic addresses or unsubscribed contacts. Did you know?

Email Marketing 52

Email Marketing CAN-SPAM Phishing Paid Search Agency 52

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing is the practice of sending marketing content to existing and potential customers through email, rather than other channels like SMS or social media. Let’s look at some examples. Ready to convert more visitors to customers? Let’s get started!

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Work Management 93

Vision6

JULY 10, 2023

They often contain outdated and unreliable information, which can lead to poor deliverability of your content or a high bounce rate. Furthermore, since these contacts have not explicitly provided consent to receive emails from your organisation, this can lead to a high spam rate.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Convince & Convert

JULY 24, 2015

Expectations are steadily rising in the inbox, and everyone agrees that sending more relevant messages is the key to staying in subscribers’ good graces. However, “relevance” is often talked about in vague, mystical terms or discussed within the narrow context of company-specific examples. Functional. Remarkable. Respectful.

Top of Funnel 143

Top of Funnel Fulfillment Opt-in Click Rate 143

SmartBrief - Marketing

JULY 31, 2023

Armed with social insights about their consumers, brands can add more value to their customers. For instance, they can recommend products to customers on their birthdays to create a personal touch, personalize their offerings for superior relevance and develop strong brand equity.

Communities 52

Communities Brand Identity Branding Work Management 52