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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

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February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Digital marketing trends: Michelin uses video games to reach teen drivers. Read on to find out why. Teaching a teen to drive can be a difficult experience.

Trends 131
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Five Top PR Trends to Watch in 2021

Webbiquity

Improving your PR efforts and maintaining them at a high level requires paying close attention to the latest trends. Here are five important PR trends to watch in 2021. PR professionals will pay even more attention to reputation management trends, to design more robust strategies, for the brands they represent.

PR 272
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January’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

A new year has come, and along with it, new opportunities, new lessons, and new content marketing trends and examples. Digital marketing trends: Forever 21 jumps into the metaverse with virtual fashion stores on Roblox. B2C marketing trends: Coca-Cola seeks new way to connect with consumers on TikTok. Click To Tweet.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Move from campaigns to conversations to get better results. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion. Create nurturing emails that emotionally resonate and inspire action.

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Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

The Point

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Photo by Anete L?si?a

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March’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

If you are looking for inspiration, consider some of this month’s top marketing trends. Digital marketing trends: Jack in the Box mocks McDonald’s with McBroken.com. B2C marketing trends: Brands are trademarking their names, products in the metaverse. digitalmarketing Click To Tweet.

Trends 98
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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to best evaluate intent data sources for your organization.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns. You'll learn: How to use audience intelligence to shape your content creation and distribution strategies.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. You will receive far more positive replies from this than from any other outbound lead generation strategy.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

How to structure your team so everybody has an account-based lens for their work and campaigns. You'll learn: The types of marketers you should look out for when you build your team. How to coordinate demand generation and ABM efforts. No matter the size of your Marketing team, you'll learn actionable ways to get more from your resources.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will teach you: Best practices for Account-Based Marketing and examples of successful ABM campaigns. ABM Marketing trends. Businesses must commit to fundamental changes in process, technology, and training to reap the full benefits of this technology. Common challenges and how to solve them.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. How to grab and keep the reader’s attention.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline.