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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

There are plenty of other vendors serving micro-businesses. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. See my List of Demand Generation Vendors for other options. makesbridge small business software demand generation b2b marketing automation

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Overall, the focus of technology buyers is on value – and much less on where marketing often focuses, such as on building vendor-buyer relationships and on brand building campaigns. Advice - Relevant, engaging and important decision making content is the most important element of marketing campaigns, and although creative can help get a message across, content is still king.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Less than 17% trust vendor provided business cases unless third party research / proof is provided.

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Assessment tools enable vendors to engage with customers to realize and prioritize issues they may not even know they have, and provide intelligent product/solution roadmaps and recommendations.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Tailwinds for Marketing Automation Software - Insi. Microsoft launches Green IT marketing campaign pow.

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Microsofts Hyper-V is a little late to the game, but as less funds are available to invest in virtualization programs, many are taking a hard look at the licensing costs for thier virtualization software, and considering Hyper-V as a way to acheive the cost savings of virtualization (a average of $8,000 per physical server consolidated per year) for minimal investment. Advantage Microsoft.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. However, many vendors would say that sales opportunities are not moving forward the way many would like. Tailwinds for Marketing Automation Software - Insi.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Tailwinds for Marketing Automation Software - Insi. But how can you best develop and deliver these tools effectively to fight Frugalnomics?