LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. It’s true that measuring true ROI usually takes a longer time and more effort than measuring ROI for B2C campaigns – so, when the ROI data does start to come in, it’s all the more exciting.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

SEPTEMBER 8, 2010

However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. It’s useful if the Marketing Automation system can create and update CRM campaigns, and update campaign statuses.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

AUGUST 5, 2010

Again, this is where newsletters often go wrong: they try to promote a webinar, a whitepaper, and a new product, all in the same message. Learn How to Create Effective Lead Nurturing Campaigns. If you’d like a response to your email, you need to have a call-to-action. That works best if you have only 1 call-to-action per message.

Newsletter 100

Newsletter Practices Lead Nurturing DemandBase 100

LeadSloth

SEPTEMBER 24, 2009

Choose Your Products and/or Business Unit. For example, focus on a particular product or market segment with a high value. Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns. Create Some Good Content. Make Sales Happy Quickly.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

FEBRUARY 10, 2010

Step 2 is to tie campaigns to revenue. You need to link marketing automation to CRM so you can link campaigns to sales opportunities. At first, you can attribute the full revenue to the first campaign, but as you get more sophisticated you may want to set up a multiple attribution model (not for the faint of heart though!).

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

NOVEMBER 16, 2009

Products & Pricing. Automated Campaigns Flows. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC. Opportunity creation. Forecasting. Call logging. Individual emails. Document library. Case Management. So in short, those are the features that individual sales people will benefit from.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. There are several reports including reports on qualified contacts and website visits as a result of emails, pay-per-click campaigns and other online advertisements.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

AUGUST 30, 2009

Is productivity improved? Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign. Especially large organizations often talk about efficiency increases as a result of marketing automation. How does quality impact the bottom line? Are there costs savings?

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

If multiple people work together on campaigns, it’s extremely useful if you can collaborate in the application itself. You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback. Intra-company Collaboration. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

You can use basic email marketing to stay in touch with your prospects or create some drip campaigns. HubSpot’s Medium and Large products give you the option to keep using your own site. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Tip 2: Make Product Adoption Your #1 Goal. The one and only goal of the emails you’re sending out should be to get people hooked on your product. They signed up. Tip 3: Send More Emails.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

Scott Mersy , VP Marketing and Products, Genius.com. I see teams that make the shift being better able to compete on a campaign-by-campaign level, better satisfy sales team needs and ultimately being able to drive more pipeline opportunities. Kristin Hambelton , Sr Director of Marketing, Neolane. Kevin Joyce , CMO, Market2Lead.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

The ultimate goal of automation is to make marketing teams more productive, by automating repetitive tasks and creating better reports. In case of marketing automation, manual execution of email drip campaigns is a drag. Based on this information, you can fine-tune the SEO campaign. Let’s give two examples. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100