The Forward Observer

JANUARY 5, 2024

Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Any Insights Yet?” Transform Your Business. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

DECEMBER 29, 2023

Strategy – Rules for directing a campaign. Test campaigns – How to test different campaigns on the same audience. Leaning on dealers – Ways to get dealers to help your campaign Individuality – Set yourself apart from competitors and what your tone should be.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

JANUARY 19, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Overdeliver” by Brian Kurtz appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Really B2B

MARCH 9, 2021

We recently caught up with Editor of B2B Marketing, David Rowlands to chat about two of our award-winning campaigns from the B2B Marketing Awards 2020.

B2B Marketing 91

B2B Marketing B2B Campaigns Marketing 91

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. People connect with people, and want to know who is representing your brand behind the scenes.

Rules 148

Rules Planning Brand Identity Branding 148

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc., Campaign success.

Creativity 110

Creativity Paid Search Agency Campaigns Advertising Agencies 110

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

B2BMarketing.net

FEBRUARY 28, 2024

Want to know the secret behind a brand-driven award-winning campaign? They dive into the success of their diversity campaign ‘Real. Aniela and Andy also discuss how to create impactful brand campaigns with a strong meaning, why the messaging was essential to get right, and why diversity is crucial from a B2B perspective.

Campaigns 98

Campaigns Marketing Analytics Tools B2B Marketing Marketing Report 98

Marketing Insider Group

JULY 11, 2023

Advertise on sites where your desired audience is and craft strong campaigns. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Podcasts People make fun of podcasts because everybody seems to have one. Don’t get too broad with your focus.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. Tom: It is.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. Communication is the foreground of any successful employee advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Act-On

SEPTEMBER 26, 2023

A great strategy for landing these links is pitching related blogs and podcasts. When you write a guest post or appear as a podcast guest, you typically get a link to your website. Blogs and podcasts with high domain authority get many pitches. Here’s a three-step process: Research trending content. Write your pitch.

SME 141

SME FAQ Domain Link Building 141

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. Want to hear more from renowned B2B marketing leaders?

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They’re all available on the most popular podcast apps and probably the lesser-known ones as well. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 102

Marketing AI Ethics Planning Paid Search Agency 102

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Paid Search Agency Advertising Agencies 174

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Watch the live recording: Love going Behind the Post?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Cody Plofker, chief marketing officer at brand Jones Road Beauty, said on the “Operators” podcast: “It’s brutal out there. Why we care. Experts are forecasting Meta to report $36.1 billion in ad revenue.

Cost 98

Cost Advertisements Advertising Automation 98

Oktopost

SEPTEMBER 26, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. She has developed award-winning digital marketing campaigns with the cities of Los Angeles and Sunnyvale in California, Missouri City in Texas, and the S.L.E. Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary.

Content 174

Content Youtube Social Media Planning 174

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising Agencies 116

Advertising Agencies Advertisements Advertising Paid Search Agency 116

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a data-driven marketer with a passion for helping organizations thrive, Melinda enjoys creating innovative marketing campaigns, programs, and processes that positively impact brand awareness, lead generation, and pipeline. Catch all episodes here.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

B2BMarketing.net

APRIL 11, 2024

In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Andrea Herbert, Marketing Director, Gamma to discuss the company’s fluffy (in a good way) rebrand. Find out how much coverage the campaign is getting and what metrics Gamma is looking at to measure success.

Campaigns 52

Campaigns Brand Identity Branding B2B Marketing 52

Oktopost

FEBRUARY 6, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? Or subscribe on Spotify , Apple Podcasts , or YouTube Alex Taylor Noble takes the hot seat to reveal how to use social for business growth. Catch all of the episodes here!

Business 131

Business Youtube Social Media Communities 131

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Or subscribe on Spotify , Apple Podcasts , or YouTube Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Catch all of the episodes here!

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Oktopost

FEBRUARY 7, 2022

Listen to the Podcast: Or subscribe on Spotify or YouTube. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Episode Summary. Love Going Behind the Post?

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts. Soundcloud.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 91

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 91

Oktopost

JANUARY 10, 2022

Listen to the Podcast: Or subscribe on Spotify or Youtube. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Watch the live recording: Episode Summary.

Social Media 158

Social Media Media Transparency Webinar Metrics 158

Oktopost

AUGUST 31, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of Radically Transparent, Peter and Jen take a look back at some of the greatest marketing stories of all time and talk through what made these specific campaigns stand out. Want to hear more from renowned B2B marketing leaders?

Transparency 118

Transparency Youtube Software B2B Sales 118

Oktopost

JUNE 20, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Episode Summary.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Choozle

MARCH 20, 2024

Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms. This surge is expected to elevate monthly average podcast listeners to over 1.7 Versatile Integration: Seamlessly integrates into various platforms, from podcasts to radio.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Like What You Heard?

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Craft an attention-grabbing opening script for our next podcast/video that hooks the audience within the first 30 seconds, related to [Content Topic].”

Examples 78

Examples ROI Planning Work Management 78

Oktopost

DECEMBER 1, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109