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How to Plan B2B Lead Gen Campaigns

NuSpark Consulting

Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. Let’s plan a discovery call. Here’s an overview of how I build the foundations to generating quality leads, with clues, with lead magnets. Sales wins. Learn more.

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How To Create a Content Campaign Plan

DivvyHQ

Creating a content campaign plan doesn’t have to be complicated. Let us show you how to set up an effective plan, from establishing measurable objectives to crafting killer content and beyond. Check out our latest guide to ensure you don't miss a step when planning your next content campaign.

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How to Create a Well-Rounded Campaign Plan

Heinz Marketing

As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Or maybe you haven’t seen the results you hoped for from your campaign efforts? When you think about creating a whole new campaign from scratch, you might feel a little overwhelmed. Step 3: Create a Campaign Theme.

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Content Calendar Magic for Agencies: How to Plan & Prep Your Client Campaigns for 2024

DivvyHQ

Check out our latest blog post from guest contributor Ryan Robinson to learn how to plan and prepare client campaigns and content programs in six simple steps. But with the right systems, content calendars, and automation, you can streamline your agency's production processes and get organized.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Planning for 2022—budgets & campaigns

Choozle

The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Marketers are planning to expand their media budget for digital video by a net 76% during 2022, becoming the biggest channel expansion planned for next year, among connected TV ads and digital-out-of-home.

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The Campaign Automation Workbook: How to Plan Successful Drip Campaigns in Microsoft Dynamics

ClickDimensions

Consumers today prefer personalized communications, and automated campaigns help marketers deliver. But how do you get started building campaign automations that will help you achieve your organization’s unique goals?

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. It needs adequate planning. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Wait a second - that wasn't part of the plan. Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. Since when did a 1.5%