Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. How Twitter trending topics work. How Twitter trending topics work.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. Are your Twitter posts generating any clicks? But there’s a good reason for it.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. Slack, a business communication software, uses Twitter to share helpful tips under the hashtag #SlackTips. QuickBooks.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 80

Landing Pages Twitter Optimization Template 80

Biznology

MARCH 14, 2017

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.

PR 163

PR Twitter Public Relations Youtube 163

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Unwrapping a Telly Award Winning B2B Video Marketing Campaign: [link] . Twitter: @TellyAwards . More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Contently

NOVEMBER 14, 2019

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. I recently spoke with the person behind the account: Chapin Clark , R/GA’s EVP and managing director of copywriting. That was the early days for Twitter.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. What is a social media campaign? What social media campaigns are featured?

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 1) Etica Wines. 2) Spotify. 3) IdeaPaint. 3) IdeaPaint. 4) Dropbox.

Twitter 79

Twitter Examples Brand Identity Branding 79

Martech Advisor

FEBRUARY 14, 2020

We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations. This year, Galentine's Day gained popularity, and Twitter saw much love and support for the women friendship day celebrated on February 13.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

ClearVoice

FEBRUARY 7, 2022

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create. As is true in past years, the company plans to create a “trailer” to promote the item.

Trends 131

Trends Campaigns Planning Trade Show 131

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. What lands on Twitter might receive crickets on LinkedIn. Want to take a page out of Maasa’s employer brand book and emulate her successful campaigns at Meta for your own recruitment marketing goals?

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Account Based Marketing 147

Account Based Marketing Campaigns Paid Search Agency Planning 147

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. 👍👍 #WinWin.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Stevens & Tate

MAY 9, 2023

And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. To create the best video campaigns for the next Super Bowl, you’ll need to review and learn from previous events. And perhaps you know of some big-time super bowl advertisement fails.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Launch Marketing

JULY 1, 2020

Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Without contact verification, the investment in a campaign can be wasted, considering the potential for leads generated lost.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Hubspot

FEBRUARY 12, 2020

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. 9 Effective Valentine's Day Marketing Campaigns. This slightly undermines Twitter, which also allows direct messaging but with less interactive features. Pun totally intended.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 59

Twitter Display Social Media Custom Publishing 59

Strategic-IC

JULY 28, 2021

And that one thing is personalization. Personalization: The key to unlocking the account. We want a personalized experience. Personalization is the key to unlocking this challenge. Personalization cuts through this digital noise. Personalization in numbers. How does personalization impact your ABM strategy?

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum. Twitter launched 6-second video bidding for advertisers this August.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Launch Marketing

JULY 1, 2020

Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Without contact verification, the investment in a campaign can be wasted, considering the potential for leads generated lost.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Graduate from Personas to Personalization. Graduate from Personas to Personalization. Earning attention requires targeted, personalized communications.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. What are the Digital Campaigns and how they will benefit business owners? You may have noticed that there are times when you watch campaign ads relevant to the search terms. The search term may be a specific product or a person. Digital Campaign Elements.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketing campaigns of the future might look wildly different than today’s. Soon, marketers will use AI and machine learning to create hyper-personalized messaging.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Martech Advisor

DECEMBER 23, 2019

AI-powered personalization can create a pool of loyal, engaged customers who keep returning to your brand. In this article, we discuss: What is AI personalization in marketing? Five ways in which AI can help you make personalization a priority. Personalization trends to remember, and examples from Swisscom and GAP.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

BenchmarkONE

MARCH 26, 2019

No topic (except maybe politics) is as divisive as Twitter. Some feel that Twitter is an invaluable resource, naturally encouraging faster responses and more concise thoughts than other forms of social media. Here are some of the main benefits to Twitter advertising, along with suggestions for getting started on the platform.

Twitter 63

Twitter Advertisements Advertising Ad Exchange 63

Convince & Convert

DECEMBER 18, 2013

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Example 2: Getting Creative.

Paid Content 132

Paid Content Twitter Advertising Agencies Banners 132

QuanticMind

JULY 7, 2023

It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. When it comes to holiday campaign planning, the time to act is now. What does that planning entail? The big takeaway?

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

PureB2B

MAY 13, 2021

The current health pandemic has disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. In this new normal, you need to recalibrate your marketing campaigns to bring into the fold the emerging markets in this new normal.

Trends 90

Trends Campaigns Planning Paid Search Agency 90

LeadSquared

DECEMBER 21, 2020

Marketing campaign automation is a productive and measurable way to improve engagement with your potential customers. If you see, around 49% of companies use some form of automation for marketing campaigns. What is marketing campaign automation ? Why should you personalize your marketing campaigns ?

Enterprise Management 52

Enterprise Management Marketing Automation Services Automation Work Management 52