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Everything Technology Marketing
DECEMBER 19, 2009
Think of lead generation as a series of conversations with your audience, not campaigns. As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person. Brian has a series of great blogs on lead generation in the 21st century.
Everything Technology Marketing
OCTOBER 14, 2009
But either one person or a department needs to be in charge of creating and executing the company’s policy. In order to successfully utilize the new social media tool as part of a complete, and many are now calling it a “traditional” marketing strategy, senior leadership should involve all levels of a company.
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Everything Technology Marketing
APRIL 14, 2010
A formal MO function can make sure that best practices and systems are implemented marketing wide so that marketers can take on more sophisticated projects, such as campaign automation, without having to worry about underlying processes, analytics, and metrics.
Everything Technology Marketing
MARCH 27, 2010
Customer data exists in a number of disparate systems, such as your web analytics tool, your social media monitoring tool, customer feedback and surveys, and your marketing campaign automation tool. It generally takes technology to collect, aggregate and integrate all of your customer data.
Everything Technology Marketing
JANUARY 1, 2011
9 – Focus on marketing automation Marketing automation is going mainstream in 2011 as companies are taking their online campaigns, lead scoring, and email automation to the next level and integrate social media with traditional tactics. You want to be the source buyers are flocking to for this high-value content.
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