Smashmouth Marketing

JUNE 7, 2009

Email Workshop. Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects. Creative Rules for Integrated Campaigns that Get the Attention of Your Prospects. Putting Measurement into Action to Improve Leads, Conversions & ROI. Tappas Tweetup - (find me and say hello).

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

Eight Secrets to Delivering Top B2B Demand Gen Results Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy Make Every Investment Count: The Measure of Marketing Putting Measurement into Action to Improve Leads, Conversions & ROI Tappas Tweetup - (find (..)

B2B 100

B2B Marketing Budget Conference B2B Sales 100

DiscoverOrg

MARCH 27, 2017

Account-Based Sales Development (ABSD) is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers. Start with an alignment workshop. Q: How do you ensure that Sales, Marketing, and Customer Success are truly aligned?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Computer Market Research

SEPTEMBER 29, 2017

This program takes into consideration how well partners perform finically due to demand generation campaigns and strategies. Sales Support: CRM software training, sales workshops, eBooks and best practices, etc. Concierge-led Demand Generation: Full-service marketing services that create customized campaigns to generate, nurture leads.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

MKT1

SEPTEMBER 20, 2023

Track conversion events & campaigns: Set up conversion events in Google Analytics and Campaigns in Salesforce (or your CRM) to track more activities on your website and throughout your marketing funnel. That said, early on, you don’t need a complex multi-touch attribution model to figure out what’s actually going on.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

SpotMe Blog

MAY 31, 2023

This multi-sensory experience leads to deeper learning and longer-lasting memories. Plan out the agenda Crafting a thoughtful and well-structured agenda is vital for the success of any in-person event, especially multi-session events such as a life science congresses or partner conferences.

Planning 52

Planning Personalization Work Management Best Practices 52

Sharpspring

OCTOBER 8, 2020

Good marketers run multiple, parallel campaigns to meet business goals. Great marketers make sure those campaigns are ROI-positive efforts they can rely on. There have been many blogs written over the years pointing to the complexity of marketing attribution and the reasons why a multi-touch approach is underutilized by marketers.

Multi-Touch Attribution 79

Multi-Touch Attribution Marketing Attribution ROI Advertising Agencies 79

The Marketing Blender

FEBRUARY 20, 2024

Multi-Channel B2B Marketing: The Key to Success In today’s digital age, relying on a single marketing channel is a mistake. Each expo, conference, or trade show you choose to attend should provide an opportunity for a presentation, workshop, or educational track. Here are proven tactics for your B2B manufacturing marketing.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Hubspot

JANUARY 25, 2021

You could host a multi-day event that attracts thousands of attendees, sponsors, and speakers … like INBOUND. These events typically offer the most dynamic agendas, filled with speakers, workshops, and networking opportunities. What kinds of people would enjoy your workshops, learn from your speakers, and engage your sponsors?

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Touch 1 — Third-party article on pertinent technology via email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Vision Edge Marketing

JUNE 20, 2019

You can have dashboards that provide data around creating status reports for projects, such as updates to the website, an upcoming event, the status of new collateral or a direct marketing campaign or the reports regarding number of website visitors, open/clicks, followers and friends, number of Marketing generated/influenced qualified leads, etc.

Work Management 143

Work Management Planning Multi-Touch Attribution Marketing Management 143

Strategic-IC

OCTOBER 12, 2021

Who is responsible for driving different engagements across different touch-points ?. Data gives you the ability to personalize your campaigns. The SaaS model is often dependent on subscriptions, with free trials, platform demos, and workshops generally leveraged as bottom-of-funnel assets to help close deals. And much more?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

SpotMe Blog

MAY 4, 2021

Exciting content such as virtual tours and workshops are also becoming common in the digital event world. Some event planners still worry that it’s too difficult to keep virtual attendees engaged, especially when it comes to holding a multi-day conference. 4) Educate With Workshops and Demonstrations.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

chiefmartech

AUGUST 5, 2019

8 half-day workshops taught by premier experts in their fields. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Product overview. Product overview. Granular customer journey data capture (e.g.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

GreenRope

APRIL 13, 2020

Is your messaging outdated or seemingly out of touch? Businesses are offering free online classes, workshops, etc. Does your current messaging seem out of touch? For example, take a look at your welcome messages, drip campaigns, and lead nurturing journeys? Go multi-channel. Are you being transparent?

Planning 52

Planning Multi-Channel Work Management Paid Search Agency 52

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. Before it was such a needle in a haystack.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 20, 2019

Multi-channel interactions : customers interact with businesses on multiple channels, online and offline. Engagio Activities” Sometimes called “touches” or “events” or interactions, these are all the different customer actions that we know about and typically track. Multi-Channel. “Did this program deliver results?”

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. These workshops basically taught the concept of “3×3 research.”

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. These workshops basically taught the concept of “3×3 research.”

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. These workshops basically taught the concept of “3×3 research.”

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. These workshops basically taught the concept of “3×3 research.”

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

accelerate agency

AUGUST 10, 2021

Campaigner. One of the more exciting options is Campaigner. . Standout feature: Campaigner’s real-time metrics and “Campaigner Experiments.” An upgrade from traditional A/B testing, “Campaigner Experiments,” lets you test every aspect of your email, like subject lines and call to actions. SendinBlue.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

B2B Digital Marketer

APRIL 29, 2021

19:55 – Differences in marketing campaigns throughout the international market. Um, I think one of the things that we see happen right now is that organizations like bigger organization, medium size organization tend to spend too much time, um, brainstorming workshops, going back and forth. 38:35 – Budget reallocation.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

accelerate agency

FEBRUARY 16, 2023

Standout feature : Free email template builder lets you drag and drop to make the perfect email marketing campaign. Customized transactional emails and the ability to track email campaign metrics. Moz blog, community Q&A, webinars, workshops, and training are invaluable resources for SEO beginners. Their competitive pricing.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

Standout feature : Free email template builder lets you drag and drop to make the perfect email marketing campaign. Customized transactional emails and the ability to track email campaign metrics. Moz blog, community Q&A, webinars, workshops, and training are invaluable resources for SEO beginners. Their competitive pricing.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). This would allow us to stop giving undeserved credit to the last or first campaign or touchpoint logged in the chosen system of record.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Social media is a wild place to do business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Social media is a wild place to do business.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

chiefmartech

FEBRUARY 14, 2019

Cyndi has been leading a year-long project to transform from a centralized marketing model to a hybrid approach that takes advantage of decentralizing campaign marketing capabilities. How to manage the touch points between martech and the broader marketing team. Building cohesion with remote team members or multi-location teams.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Social media is a wild place to do business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Social media is a wild place to do business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52