ClearVoice

OCTOBER 21, 2022

Thanks to a couple of viral videos, the account now enjoys 4.9 Understanding that content marketing has a longer-term impact on ROI means now would be the time to assess which of your current campaigns are not delivering. Using a multi-channel approach can increase your advertising impact by 35%. And brands are noticing.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

SalesIntel

JULY 12, 2021

Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. Marketing requires a clear understanding of target audiences and their interests, in-depth research of the market, and the use of multichannel marketing campaigns. Marketing and sales often overlap with one another.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Vidyard

MARCH 23, 2021

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. The campaign drove an impressive $6 million in revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

BenchmarkONE

OCTOBER 29, 2019

You can then segment your marketing according to targeted campaigns. Tailored offerings and personal touches lead to a higher rate of sales. An email campaign with a quick survey will convey any pain points customers are having. Multi-channel monitoring will help to accomplish this task. Personalization Strategies.

Small Business Marketing 46

Small Business Marketing Tips Business Best Practices 46

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Optinmonster

FEBRUARY 16, 2021

Lightbox adds a modern touch to your site as it lets you fade out the background and draw attention to what you want the visitor to see. Find what works best for your campaigns using A/B testing and data analytics. Optimize your results with targeted campaigns for specific users and locations. Ready-made themes available.

Best Practices 60

Best Practices Display Trigger Marketing Elasticity 60

Optinmonster

DECEMBER 14, 2021

We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns. They include: On-page Lead Generation : Drives leads directly from your website through optin forms and campaigns. Why is this important? We know, it’s a lot. Best Lead Generation Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Valasys

SEPTEMBER 10, 2019

Opt for Omnichannel Marketing & multi-channel attribution Modeling : The modern B2B landscape is dominated by prospects who are scattered across the diverse digitized platforms across the web – not uniformly though. Case studies can be made viral on diverse social platforms which optimizes WOMM.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Convert

AUGUST 14, 2023

So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. Folks who will be using the tool with impunity regardless. As you can imagine, this comes with its own devious set of challenges. Let’s break this down.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Golden Spiral

FEBRUARY 28, 2019

Converting a lead to a customer requires an additional 5-7 touch points on average. Do you have any idea — even an educated guess — how many times you must touch your prospective customers before they take a first action? Integrated marketing makes possible: discovering the number of touches. maximizing those touches.

Paid Search Agency 91

Paid Search Agency B2B Marketing Planning Multi-Channel 91

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. She also stresses though that social is going to become more integrated in not only B2B marketing campaigns, but in actual products. “How many conversations, what was the reach of my campaign?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

AUGUST 12, 2019

Beginner’s Guide to Amazon PPC Ad Campaigns. It is not often that my feet fully touch the floor when sitting on the toilet. Amazon Basics: Why You Need Automatic and Manual Campaigns. That’s a good idea for competitive analysis , too. Dive Deeper: 10 Tools to Easily Perform Competitive Website Analysis. To solve problems.

Amazon 92

Amazon Paid Content Product Work Management 92

Hubspot

MAY 9, 2019

Viral Marketing and How to Create Contagious Content by Coursera. This course will help you demystify vocabulary, set campaign goals, target audience segments, develop compelling copy and visuals, and optimize campaigns for long-term success. Ever wondered why some things become popular, while other things don't?

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Vidyard

OCTOBER 27, 2019

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. The campaign drove an impressive $6 million in revenue.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. The campaign certainly received a ton of buzz—both positive and negative.

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

QuanticMind

OCTOBER 26, 2017

First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion. Factorial (which measures multiple factors).

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

accelerate agency

FEBRUARY 12, 2023

The beauty of an SEO campaign is that it can be the pivot around which such a plan is built. The high-quality content you produce as part of your SEO efforts, too, can be multi-functional. We’ve touched on the type of content you need for top of the funnel SEO. More site visitors means more chance of capturing email addresses.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

SEPTEMBER 26, 2013

An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. You can’t paint a happy little nurturing campaign without both. In terms of inbound marketing, we’ve seen a lot of internet memes that have contributed to many a viral forum post, video, or blog.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Online Marketing Institute

NOVEMBER 2, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. She also stresses though that social is going to become more integrated in not only B2B marketing campaigns, but in actual products. “How many conversations, what was the reach of my campaign?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

accelerate agency

JANUARY 10, 2021

The beauty of an SEO campaign is that it can be the pivot around which such a plan is built. The high-quality content you produce as part of your SEO efforts, too, can be multi-functional. We’ve touched on the type of content you need for top of the funnel SEO. More site visitors means more chance of capturing email addresses.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

The beauty of an SEO campaign is that it can be the pivot around which such a plan is built. The high-quality content you produce as part of your SEO efforts, too, can be multi-functional. We’ve touched on the type of content you need for top of the funnel SEO. More site visitors means more chance of capturing email addresses.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Brandpoint

APRIL 17, 2024

If your new product is featured on a major show and people don’t already know what it is, that placement may be ineffective … unless you invest heavily in a campaign to build brand familiarity. Supports multi-channel marketing efforts. Their #showus campaign encouraged women to be proud of who they are, and send in photos.

Product 62

Product Brand Identity Branding Content 62

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Whatchew Talking Bout?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Single Grain

MARCH 31, 2022

Selecting a top DeFi marketing services company is vital if you want to generate the best ROI for your DeFi marketing campaign. If the case study goals, KPIs and achievements match your desired goals and results, you should consider that company as one of the top contenders for your DeFi marketing campaign. Top Clients: Bittrex.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 52

Single Grain

MARCH 7, 2022

Crypto PR firms are in touch with niche influencers who share the product with their followers to reach a relevant (and, often, large) community of like-minded people. Multi-Channel Strategy. Multi-Channel Strategy. Bounty Campaigns. Crowdfunding Campaigns. Viral Marketing Services. Influencer marketing.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., We’re likely already seeing Wojcicki’s touch in the form of huge media campaigns aimed at rocketing various YouTube stars to mainstream fame.

Youtube 52

Youtube Advertising Agencies Multi-Channel Television marketing 52

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., We’re likely already seeing Wojcicki’s touch in the form of huge media campaigns aimed at rocketing various YouTube stars to mainstream fame.

Youtube 52

Youtube Advertising Agencies Multi-Channel Television marketing 52

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., We’re likely already seeing Wojcicki’s touch in the form of huge media campaigns aimed at rocketing various YouTube stars to mainstream fame.

Youtube 40

Youtube Advertising Agencies Multi-Channel Television marketing 40

Online Marketing Institute

DECEMBER 11, 2012

Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. If you have a multi-step process (sign-up etc.), Do you use a separate landing page for every promotion/campaign? Using Twitter to enhance, promote and measure your landing page campaigns.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Hubspot

MARCH 10, 2016

The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. You can’t paint a happy little nurturing campaign without both.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

JUNE 10, 2021

You can spot viral content, see the performance of just-released content, and filter the top content based on any geographic location. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. Starter: $49 per month (for small campaigns). Business: $169 per month (for medium campaigns). Business: $399.95

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Adobe Experience Cloud Blog

APRIL 4, 2016

As marketers, we spend a lot of time with our noses in campaign schedules and automation flows. Social media marketing is a multi-faceted strategy, and vloggers must learn how to master it to make their channels successful. Apply the same lens to your campaigns. More than you might think. Treat People Like People.

Blogger 48

Blogger Video Marketing Planning Paid Search Agency 48