SmartBug Media

DECEMBER 14, 2022

In the end, SmartBug’s efforts turned email into the most effective marketing channel of the company, with over 50 percent of revenue coming from target email automations and personalized campaigns. Campaign revenue increased by 29 percent. Best Email Campaign: St. 6,255,007 (23 percent) came from campaign emails.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Inbox Insight

JUNE 20, 2022

Content and creative go hand in hand in delivering an effective B2B multi channel strategy that will engage target audiences and get your message in front of them at the right time, and in the right format for the stage they are at in the buyer journey. Content and Creative: Working Together in Multi Channel Strategy. Infographics.

Multi-Channel 98

Multi-Channel Class Creativity Advertising Channels 98

The Lead Agency

APRIL 9, 2019

The growth in use of mobile is showing no signs of slowing down, While these consumer stats are overwhelming, mobile is also big business in B2B. As there are now multiple touch points, marketers have to try to measure across channels and devices to find out what is working for them across the life cycle. billion devices.

Mobile Marketing 48

Mobile Marketing Multi-Touch Attribution Top of Funnel Multi-Channel 48

Brandpoint

JANUARY 12, 2024

Supports multi-channel marketing efforts. Some recent stats shed some light on that. How do you know a branded content campaign has been effective? The campaign was so effective because it links Zelle, a money transfer app, to fraud protection — a huge issue for users of money transfer apps.

Brand Identity 62

Brand Identity Branding Advertising Agencies Content 62

Digital Marketing World Forum

JANUARY 24, 2020

Perhaps the best way to boost creativity is by staying up with the news and trends, synthesizing some info, then putting your personal touch on the ad and campaign. Consider the stats. Not all marketers are creatively equal. But don’t stop there. Include Video. Video content marketing has gone way past the fad point.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Read next: Why we care about data clean rooms. Build or license a consent management platform.

Multi-Touch Attribution 102

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 102

Parse.ly

MARCH 28, 2023

Creators quickly understand the differences in channels, topics, audience engagement, campaigns, and more, identifying areas to tweak and improve. For example, our Content Helper highlights content stats within the WordPress dashboard and offers suggestions while editing posts based on Performance Details and Related Top-Performing Posts.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Cost Multi-Touch Attribution 52

Engagio

JULY 2, 2018

Activity metrics : numbers or stats that look at the day-to-day activities of your sales and marketing teams. Algorithmic attribution models : this attribution model uses statistics and machine learningto determine and assign credit for touches in the journey. Cost metrics : numbers or stats that look at the cost of a certain outcome.

Lead Ranking 69

Lead Ranking Multi-Touch Attribution Account Based Marketing Lead Scoring 69

Convince & Convert

OCTOBER 1, 2015

So we’ve developed kind of a multi-touch campaign, if you will, that’s almost internal marketing about what we’re doing and how it helps our sales people.” “I read a stat that said a certain percentage of people say they have a strategy, but a very small percentage of them actually document it.

Paid Search Agency 163

Paid Search Agency Multi-Touch Attribution Demand Generation Agencies Advertising Agencies 163

Porch Group Media

MARCH 16, 2021

Take a look at some of these fascinating stats: . 64% of consumers feel companies have lost touch with the human element of customer experience. A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets. Yet only 49% of U.S.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

SnapApp

FEBRUARY 24, 2017

Compelling visual cues, creative use of multi media, layered on top of a famous storyline makes this piece extremely memorable. Aim to touch as many of the human senses as possible. Now, it’s time to learn how to implement it into your campaigns. The key is to add a level of interactivity that nudges all five senses.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Strategic-IC

OCTOBER 12, 2021

Who is responsible for driving different engagements across different touch-points ?. Data gives you the ability to personalize your campaigns. Use a multi-channel approach. You should use a multi-channel approach as different prospects prefer different places. basis to keep accounts engaged. ?. And much more?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Vidyard

MARCH 23, 2021

It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats. Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Martech Advisor

MARCH 6, 2020

In general, few brands create campaigns that resonate with women, and that's what we're focusing on here. Learn More: 5 Best Women's Day Campaign Ideas to Try in 2020. Campaign Asia-Pacific asked senior brand marketers and agency leaders about what they as women would like to see less of in ads featuring women.

Paid Search Agency 75

Paid Search Agency Planning Advertising Agencies Multi-Channel 75

Parse.ly

JULY 25, 2019

Campaign-based marketing and advertising is almost always focused on creating financial value. Here are a few stats we are particularly proud of: We produce 46% less content than in the previous 6 months, but we’ve increased monthly views and visitors by about 25%. All things considered, that wasn’t the stat that worried us.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

Martech Advisor

NOVEMBER 6, 2019

Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. You check the stats on Google Analytics - which by itself is a web-centric data management and analysis platform. Learn more: What is Customer Data Management?

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

DivvyHQ

FEBRUARY 4, 2019

We’ve suggested in the past that a stat such as click-through rate “works best as a complementary KPI – it blossoms in the company of a bottom-funnel, performance-based friend.” Assisted conversions are a method of multi-touch attribution , and they’re essential for content marketers to track.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Hubspot

MARCH 15, 2016

1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ). 2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%. Tweet this stat ). 7 Amazingly Effective Lead Nurturing Tactics.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Martech Advisor

NOVEMBER 6, 2019

Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. You check the stats on Google Analytics - which by itself is a web-centric data management and analysis platform. Learn more: What is Customer Data Management?

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Vidyard

OCTOBER 27, 2019

It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats. Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Optinmonster

DECEMBER 14, 2021

We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns. They include: On-page Lead Generation : Drives leads directly from your website through optin forms and campaigns. Why is this important? We know, it’s a lot. Best Lead Generation Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. Enterprise strength reporting, showings stats and graphs for both training and phishing.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Convert

JULY 18, 2022

Do you intend to conduct only A/B tests, or do you need a tool that can handle multi-page and multivariate testing as well? Revenue Tracking — When migrating, you want to ensure your revenue tracking is properly configured for both one-time and multi-revenue events. Frequentist or Bayesian stats? Frequentist or Bayesian stats?

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Convert

DECEMBER 8, 2023

Let’s put a pin on this idea because we will touch on it a bit more later. Do you intend to conduct only A/B tests, or do you need a tool that can handle multi-page and multivariate testing as well? Frequentist or Bayesian stats? Frequentist or Bayesian stats? How does your new tool handle this? You don’t want that.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. Enterprise strength reporting, showings stats and graphs for both training and phishing.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here!

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

JUNE 2, 2020

You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. Again, the power lies in knowing when to use technology to automate things and when to use the human touch.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Adobe Experience Cloud Blog

OCTOBER 13, 2015

All this adds up to the final key finding: used as part of a multi-touch engagement strategy, direct mail works. Have you found any of the stats from The Canada Post study to be true for you? How are you using direct mail as an integrated part of your campaigns? Pick your favorite KPI: Direct mail drives purchases.

Tactics 48

Tactics Paid Search Agency Work Management Thought Leadership 48

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here!

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here!

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

chiefmartech

AUGUST 5, 2019

Putting the Customer in Custom Objects , by Justin Sharaf, director of marketing technology and operations at LogMeIn, will give you an inside look into how LogMeIn uses custom objects to identify customers and important information about their purchases, their use of LogMeIn products, and their engagement in campaigns.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

DemandBase

JULY 21, 2020

You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches. You have to thread the needle.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Tuesday kicked off with DJ Waldow, Marketo’s Email Marketing Evangelist and Andrew Kordek, Chief Strategist and Co-Founder at Trendline Interactive, to discuss email strategy and how to create email marketing campaigns that your customers can engage with. Click Distribution: Rand has some truly great stats around this. Was it good?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Anything Goes Marketing

MAY 17, 2009

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns. Do partners really want you to?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . LinkedIn account-based marketing will make it easy to automate highly-targeted campaigns.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. Enterprise strength reporting, showings stats and graphs for both training and phishing.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . This can be used in paid media, on your website, and in email campaigns. . . Either way, you’ll create an extended multi-touch campaign. This content will provide a personalized touch while collecting more data.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101