Attribution Matters: Demystifying Social ROI in B2B Marketing
Adobe Experience Cloud Blog
JUNE 21, 2016
Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Measure Your ROI.
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