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Everything You Need To Know About Marketing Attribution

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Whether that’s proving the ROI of the new marketing technology that the team invested in or proving that the search ads are generating revenue, businesses want to know that their investments are paying off. They give 100% of the credit to that single touch.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Fearless Competitor

If you use lower cost per touch marketing to handle most of the prospecting, nurturing and qualifying, and have your salespeople invest their precious time one-to-one with qualified prospects, demoing, proposing and closing, you’ll reduce your cost per sale and increase your sales results.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Fearless Competitor

If you use lower cost per touch marketing to handle most of the prospecting, nurturing and qualifying, and have your salespeople invest their precious time one-to-one with qualified prospects, demoing, proposing and closing, you’ll reduce your cost per sale and increase your sales results.

Building a ROMI Calculator

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To start, download Lenskold’s free Basic ROI Spreadsheet. Some marketers make the mistake in calculating marketing ROI by using pure Sales Revenue in the ROMI formula. Keep your ROI calculator simple.