ROI - B2B Marketing Zone

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

AUGUST 7, 2018

How are your campaigns performing relative to similar past efforts or to expectations? Multi-channel performance: TrackMaven and Rival IQ enable you to compare your activities and results to those of competitors across social media, SEO, and pay-per-click (PPC) advertising campaigns.

Marketing Analytics Tools

Marketing Analytics Tools Class Budget Programs Analytics

B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports

Webbiquity

AUGUST 8, 2023

Among the key findings from this report: The top tasks B2B buyers are adding to their decision making process are conducting a more detailed ROI analysis (38%) and spending more time researching decisions (31%).

Marketing Report

Marketing Report Multi-Touch Attribution Demand Paid Search Agency

B2B Marketing Zone

Webbiquity

Three Crucial Classes of Marketing Analytics Tools

B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports

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