campaign multi-touch ROI Related Topics 
ViewPoint
APRIL 24, 2018
How can you dramatically improve ROI on marketing automation investments? times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports. Just measure the benefit of human touch against the incremental cost.
ViewPoint
JULY 24, 2017
To demonstrate, take a look at the touch summary for the “uncloseable” that our competitor identified: Date Stamp. Notice we used a multi-touch (18 touchpoints over approximately one month) cadence and utilized multi-media (calls, voicemails, emails) to get this prospect converted to a sales-qualified lead for our client.
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ViewPoint
AUGUST 14, 2012
Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. So, he killed the goose—opened her up and—well, you can guess the rest of the story…. Track them by source.
ViewPoint
AUGUST 18, 2016
They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts. It is not that I am against marketing automation or other marketing technologies, it is just that I am for accountability and ROI. Her ears perked up. ‘I What it would have cost to do what the client presented: $172,200.
ViewPoint
JUNE 15, 2018
It’s not a campaign. Single media campaigns waste an enormous amount of money. Integrated, multi-media campaigns directed toward focused audience groups work best. Second, touch and response data can be captured and reported on immediately. It’s not a sales-only process, and it’s not a marketing-only process.
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